Will Amazon hold a sale event on the same scale as 'Prime Day' in the fourth quarter of 2022?



It has been reported that Amazon is planning to hold an event called `` Prime Fall '' in the fourth quarter of 2022, similar to ``Prime

Day ,'' a large-scale sales event for Prime members that has been held once a year. Ta. As Amazon's sales are slowing down, it has been pointed out that the company may be aiming for a comeback.

Amazon plans 2 Prime shopping events this year, with second one in Q4
https://www.cnbc.com/2022/06/27/amazon-plans-second-prime-shopping-event-in-q4.html

Amazon's Prime Day Isn't Quite the Blockbuster It Once Was - WSJ
https://www.wsj.com/articles/amazons-prime-day-isnt-quite-the-blockbuster-it-once-was-11656235800

According to CNBC, Amazon has started notifying some sellers of the 'Prime Fall' event through an internal portal site called Seller Central. The notification said, ``Prime Fall is a shopping event exclusive to Prime members that will be held in the fourth quarter. Please send us recommended Lightning Deals for this event.'' Lightning Deals refers to events where a limited number of products are suddenly discounted, or promotional information that sellers provide to Amazon regarding these events, so Amazon can help sellers participate in upcoming events. It can be seen that they are recruiting. Additionally, Lightning Deals are required to be sent by July 22nd, which is a much earlier date than the '4th quarter.' In addition, Prime Day 2022 is scheduled to be held on July 12th and 13th.

One study estimates that Prime Day generates four times the profit of regular days, and points out that it contributes significantly to Amazon's annual revenue. However, it has been reported that Prime Day sales are decreasing year by year, and that Amazon's sales are slowing down in 2022. Guru Hariharan, a former Amazon employee and CEO of Boomerang Commerce, an e-commerce analysis service, said, ``As consumers, we've probably gotten used to Prime Day and the novelty of it has worn off.'' Experts considered that ``Amazon probably aims to increase sluggish sales and increase the number of Prime members by introducing Prime Fall.''



The Wall Street Journal said, ``The Prime Day growth slowdown coincides with Amazon's overall tough situation, as Amazon looks to cut costs after years of incredible growth, and as high inflation hits many industries.'' 'We are scaling back investments in our large-scale delivery operations as a result of the impact,' he said, referring to Amazon's economic situation. Amazon's rivals are also suffering from excess inventory as shoppers change their spending habits due to the pandemic and inflation, and the Wall Street Journal said, ``The situation at competing retailers has led to 'There may be unusual sales and discounts in various locations.'


by Chris Yarzab

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