Adobe announces trends in the online shopping market of the holiday season such as Black Friday and Cyber ​​Monday

Adobe publishes the prediction of online mail order and some results in the American market during the holiday season using various services of "Experience Cloud", "Analytics Cloud" and "Advertising Cloud". The online market seems to be expanding more and more in the season when the most things are sold in a year.

Adobe Digital Insights 2018 Holiday Predictions
http://exploreadobe.com/retail-shopping-insights/

The so-called "holiday season" in the United States refers to the period from Thanks Giving Day (Thanksgiving) to Christmas, New Year's Eve, and more people take vacation this time. The holiday season which is slowly spending is also a shopping season, and it is positioned as a large-scale sales battle where the most things can be sold throughout the year throughout the year, also known as the appearance of products with great discounts.

The holiday season of 2018 continued with "Thanks Giving Day" of November 22, "Black Friday" of November 23, "Cyber ​​Monday" of November 26, "Giving Tuesday" of November 27, To a number of products that have been greatly discounted, those shopping online do not have time to breathe.

Overall online shopping sales from November 1, 2018 to November 23, 2018 were $ 44.2 billion (about 5 trillion yen), a new record exceeding 2017 by 19%.

Looking at sales by day and year-on-year change, 31. 9% increase on November 21 for 2.39 billion dollars (about 270 billion yen), 27.9% at 3.7 billion dollars on 22nd (approx. 420 billion yen) , Up 23.6% on 23rd at 6.2 billion dollars (about 700 billion yen), more than the previous year bustling.

The ranking of the best-selling items changes with the day. For example, the most popular items are selling by Pomsies on November 11th, iPad on 21st, Nintendo Swich on 22nd, Nintendo Swich on 22nd, and laptop on the 23rd and items on sale on that day and the ranking will change swiftly.

Changes in the discount rate of TV in November are as follows. The gradually expanded discount rate will expand at a Thanksgiving at a stretch and it will be discounted nearly 20% from the beginning of the month.

From the data of Adobe, the mast bay item by the time seems to be like this. For sports goods, Thanksgiving, computers and television to Black Friday, apparel and jewelery on November 25, toys are good at buying Cyber ​​Monday.

In addition, the forecast for sold out is as follows. In the case of goods often sold out before the discount rate is maximized like computers and televisions, it seems to be a troublesome issue at the time of purchase.

The terminals shopping online from November 1, 2018 to November 23, 2018 are as follows. Despite the fact that PC accounts for 60% of the total, smartphones are also accounting for 30% of the total with 13.1 billion dollars (approximately 1.5 trillion yen).

In traffic, smartphones account for 49% of the total, and you can see that the online fighting main battlefield is shifting from PC to smartphone.

In addition, the average selling price of Black Friday in 2018 is 146 dollars (about 17,000 yen), which is 8.5% higher than the previous year, it seems that the tendency to sell high price merchandise online is increasing. In addition, the fact that the "click and collect" service which receives items purchased online at places other than at home has grown significantly has also been contributing to the favorable sales of online mail-order sales.

The complete version of Adobe Digital Insights 2018 Holiday Predictions Report is published on the following page.

Adobe Digital Insights 2018 Holiday Predictions Report
http://adobeenterprise.lookbookhq.com/adi2018?promoid=W2T7JY9K