There is something that the seller paid money for writing on Amazon's 5 star review

by Mike Seyfang

Amazon implements " Amazon customer review " which can add stars and comments in 5 grades. Although some people read reviews and check product usability and faults before making purchase decisions, among products that are highly rated in Amazon customer reviews, merchants pay money to the reviewer and write It is pointed out that there are many unauthorized things that have been done.

Some Amazon Reviews Are Too Good To Be Believed. They're Paid For: NPR
https://www.npr.org/2018/07/30/629800775/some-amazon-reviews-are-too-good-to-be-believed-theyre-paid-for#

Fakespot and RevieMeta checking Amazon reviews insist that more than half of the reviews of popular items are fake writers reviews written for a fee.

National Public Radio (NPR), an American nonprofit radio media, gathers money from companies and is interviewing those who are writing Amazon reviews. When they review products on Amazon, they will contact the seller of that item and negotiate the terms. In the majority of cases, if the reviewer purchases a product and adds a 5 star review, the distributor will refund the price for the purchase by adding some "fee".

by Gustavo da Cunha Pimenta

Travis (Kana), who writes reviews at Amazon, mainly on LAN cables, flashlight, protein, waist pouch etc revealed to NPR that they earn income of 200 dollars a month (about 22,000 yen) It is. According to Mr. Travis, "Do not use coupons or promotional codes", "Order on Amazon's regular link" "Please write a review 4 to 5 days after receiving item" Amazon's review Some distributors send detailed instructions to avoid the review algorithm. "Especially the last instruction is very important - if you write comments as soon as you receive the product you will be suspected that it has not been reviewed properly," Travis says.

On the other hand, Amazon insists that there is no doubt about the reliability of reviews. Sharon Chiarella, vice president of community shopping at Amazon, says, "Amazon estimates that less than 1% of the reviews on Amazon are inaccurate in Amazon.Amazon has an algorithm to review whether the review is genuine We are developing a lot. " According to Chiarella, Amazon seems to crack down more than 1000 people because he wrote inaccurate reviews in the past three years.

by Matthew Paul Argall

Renee Di Lesta, a research researcher at Mozilla and research researcher on "Online Knowledge " to investigate invalid information on the web, said that many companies entrusting paid reviews are "China's leading online market" Alibaba " It is pointed out that it is a Chinese brand that is opening stores. These Chinese brands are making efforts to penetrate the US market. "When it is Alibaba, it takes about 6 to 8 weeks to arrive after ordering from the US, Amazon can quickly deploy it to the American market.When the distribution and trust of the Amazon brand can be utilized as it is, the Chinese brand I think he is thinking, "Mr. Di Lesta commented.

As a method of piggybacking on the Amazon brand, there are also companies that pays money to reviewers and self-made five star stars, but as a result there is a possibility that this act will seriously affect Amazon brands Yes. "Even if Amazon continues to crack down on unauthorized reviews, reviewers will continue to find ways to avoid Amazon crackdown, there may not be a solution for this problem," Dee Lester said It is.