Firefox developer Mozilla acquires AI startup Fakespot and introduces false review detection feature to Firefox



On May 2, 2023 local time,

Mozilla , which develops the web browser Firefox and the email client Thunderbird, has acquired Fakespot , a startup that develops tools to detect fake reviews and fraud using AI. The purchase price was not disclosed. With this acquisition, Mozilla is expected to bring shopping tools to Firefox.

Fakespot Joins Mozilla, Enhancing Trustworthy Shopping on Firefox
https://blog.mozilla.org/en/mozilla/fakespot-joins-mozilla-firefox-shopping-announcement/



Mozilla buys Fakespot, a startup that identifies fake reviews, to bring shopping tools to Firefox | TechCrunch
https://techcrunch.com/2023/05/02/mozilla-buys-fakespot-identifies-fake-reviews-shopping-tools-firefox/

Mozilla announced the acquisition of Fakespot by saying, 'Online shopping is a huge part of people's lives, and there is room for improvement. Fakespot will join the Mozilla team and work with Firefox to create a safer and more reliable online shopping experience for people.' We are excited to announce that it will be available for purchase in 2020.'




Mozilla announced its acquisition of Fakespot, a startup that develops and provides website and browser extensions that help users identify fake and untrustworthy reviews. Fakespot's service is available not only on shopping sites such as Amazon, eBay, Walmart, and Bestbuy, but also on sites such as Yelp and TripAdvisor. The browser extension developed by Fakespot is used by more than 500,000 users on the Chrome Web Store, and has a fairly high rating of over 4 stars with over 1,300 reviews.

Fakespot Fake Amazon Reviews and eBay Sellers - Chrome Web Store
https://chrome.google.com/webstore/detail/fakespot-fake-amazon-revi/nakplnnackehceedgkgkokbgbmfghain



Fakespot is a startup founded in 2016 that uses AI and machine learning to create a system that detects patterns and similarities in reviews and flags potentially fake reviews. Fakespot provides ratings or grades for product reviews to help consumers make more informed decisions when shopping online. Fakespot's goal is to help users quickly spot fake reviews that artificially boost a product's ranking on search engines.

'For nearly 30 years, commerce has been at the core of how we use the Internet,' said Steve Teixeira, product manager at Mozilla. Convenience and ease of use have multiplied over the years.This global e-commerce expansion has given rise to the ability to choose where to shop, which products to purchase for specific needs, and how to It has brought new challenges to consumers, such as how to make decisions such as which vendors to buy from.People are increasingly looking to reviews from others to distinguish between the good and the bad. Users of reviews hope that the star rating and wording of the review is an honest response from the product buyer.If the review is correct, users will feel positive after receiving the review. It helps you buy quality, reliable products and avoid cheap, unreliable alternatives and questionable sellers. But if you come across false reviews, you may be fooled by misinformation. 'You could end up buying a low-quality product,' he said, noting that tools to identify false reviews are becoming increasingly important.

Teixeira also said, ``In the future, Firefox may integrate Fakespot, which is unique to Firefox. Adding Fakespot's functionality will help Firefox users identify false reviews and improve the quality of their online purchases.'' 'You can shop with confidence that it's high quality and authentic,' he said, adding that he plans to integrate Fakespot's fake review detection feature into Firefox. In addition, Mozilla explains that it will continue to develop Fakespot, which is released for web browsers other than existing Firefox.



He added: 'We couldn't be more excited about Fakespot and developer Saoud Khalifah joining Mozilla. Mozilla plans to increase its investment in Fakespot, helping millions of people experience e-commerce. We're excited to be working with Fakespot to power Firefox. This is just the beginning, and we plan to gradually bring Fakespot functionality to Firefox. We'd love to hear your feedback when it's released. ” and talks about his expectations for Fakespot.

AI and machine learning have been used to detect fake reviews, but with the recent introduction of more accurate chat AI such as ChatGPT, the task of detecting fake reviews has become increasingly difficult. I am. It has already been pointed out that there are multiple false reviews posted on Amazon that appear to have been written on ChatGPT, and the demand for highly accurate and reliable false review detection tools like Fakespot will continue to grow. You can predict it.

Spam generated by ChatGPT on Amazon reviews and Twitter is increasing rapidly, experts are concerned about the increase in ``AI spam'' - GIGAZINE



Mozilla acquired Fakespot about a month after the company launched an AI-focused startup called Mozilla.ai.

Mozilla establishes an open AI development company 'Mozilla.ai' to break through the 'AI of large companies covered in secrets' - GIGAZINE



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in Software, Posted by logu_ii