Amazon announces the introduction of ``a function that AI summarizes and summarizes a large number of customer reviews''
Amazon improves the customer review experience with AI
https://www.aboutamazon.com/news/amazon-ai/amazon-improves-customer-reviews-with-generative-ai
Amazon adds AI-generated review summaries so you don't have to read the comments - The Verge
Amazon uses AI to generate product review summaries • The Register
When you select a product that has the AI review summary feature enabled, the summary will now appear on the product detail page. A summary of what the user liked and disliked about the product is displayed along with the notation 'AI-generated from the text of customer reviews'.
In addition, tabs showing specific product attributes such as 'ease of use' and 'performance' are lined up under the summary, and by selecting a tab, it is possible to display customer reviews by users who mention that topic.
``Users can more easily view customer reviews that mention specific product attributes,'' said Vaughn Schermerhorn, Amazon's community shopping director.
It was reported that Amazon's `` function for AI to summarize customer reviews '' was being tested from around June 2023.
The feature introduced this time can reduce the time it takes for users to read customer reviews, but if the reviews contain a lot of falsehoods and misunderstandings, the AI-generated review summaries may not be trustworthy. there is. However, Schermerhorn reports, 'Amazon is aware of this problem and is considering cracking down on fake reviews so as not to mislead users.'
“We respect both positive and negative reviews, but we do not accept false positives that intentionally mislead users by providing unintended information about the product or service,” said Schermerhorn. Posting reviews is strictly prohibited.'
In fact, Amazon has taken legal action to bring criminal charges against the brokers and individuals who post them in order to crack down on fake reviews.
Amazon expands legal measures globally to prevent fake reviews - GIGAZINE
It is also reported that Amazon uses machine learning algorithms to determine the authenticity of reviews. The algorithm evaluates the credibility of reviews by examining the reviewer's account, review history, and activity while analyzing thousands of data points.
Furthermore, regarding the review AI summary function this time, Mr. Schermerhorn said, ``The review summary function by AI is focused on reviews from users who have confirmed the purchase of the product on Amazon, so users can trust it. It's easy to understand reviews from the community at a glance.'
As of August 14, 2023, when the service launched, this feature was introduced for some users in the United States. However, Schermerhorn reports, ``Based on feedback from our users, we plan to expand this feature to more shoppers and product categories in the coming months.''
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