Mar 14, 2024 16:00:00

Amazon announces that it will roll out ``a tool that allows AI to generate product descriptions for Amazon by simply pasting the product page URL of other sites''

Amazon, a major online retailer, is focusing on improving the user experience using AI, and has introduced

``a function that summarizes customer reviews using AI '' , ``AI that gives shopping advice' ', and ``AI that makes product images stylish''. We are developingtools such as Amazon has announced that it will be rolling out a new tool that uses AI to generate product descriptions for Amazon by simply pasting the URL of a product page on another site.

Amazon launches new generative AI feature for sellers to create product descriptions
https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-powered-product-listings

Amazon will let sellers paste a link so AI can make a product page - The Verge
https://www.theverge.com/2024/3/13/24099685/amazon-generative-ai-dtc-link-sellers

'Generative AI is transforming nearly every experience, and Amazon is changing the way customers shop in our stores and the way our selling partners generate business,' said Beth Westmoreland, Amazon's vice president of global selling partner experience. 'We continue to release new features that improve the way we do things. One of the areas Amazon is focused on is making it easier for our selling partners to create high-quality product pages.' March 2024 I mentioned it in my blog on the 13th.

The images and descriptions on the product page are important points to appeal to users who are looking for a great product on Amazon, and if you neglect this, even if the product is excellent, the sales volume will not increase. For this reason, sellers selling on Amazon put a lot of effort into creating product description pages, which requires a significant amount of cost.

Therefore, in the fall of 2023, Amazon will introduce a tool that allows AI to generate a high-quality product description by simply entering a simple product description, and a tool that allows you to upload a product image and add the product name and background to create a stylish image. We have announced tools that will help you. According to Westmoreland, more than 100,000 sales partners are already using these generated AI listing tools, and nearly 80% upload the generated content almost verbatim to their sales pages.

Amazon offers a feature to stylishize product images using AI - GIGAZINE

Westmoreland argues that when comparing AI-generated content to human-generated content, AI-generated content is superior in terms of accuracy and detail, making it easier to be discovered by buyers. Sales partners tell us that using generative AI tools saves them time and allows them to spend more money developing better products.

However, some sales partners have pointed out that the products are already listed on the company's direct sales site or on a mail-order site other than Amazon. If you can reuse information from already published product pages, you won't need to upload short texts or images.

Amazon has therefore announced the rollout of a tool that generates product page descriptions by simply entering the URL of your own site or another site that has already been published. 'This further enhances and streamlines the process of creating product listings, creating Amazon Store listings that help engage buyers and increase sales while saving time and effort for our resellers,' Westmoreland said. can be created.”

The new AI tools are being rolled out at the time of writing and will be available to U.S. sellers in the coming weeks. Please note that the seller must be the owner or right holder of the URL to be pasted, and if you paste the URL by falsely claiming ownership, you may be subject to legal action.