Google announces new features convenient for shopping such as coupon code display and price comparison function for each site
For the
New ways to find holiday deals on Google
https://blog.google/products/shopping/holiday-shopping-deals/
Google Adds New Shopping Features for the Holidays, Which Could Have Big Implications for Retailers | Social Media Today
https://www.socialmediatoday.com/news/Google-Shopping-Deals-Promotions-Holiday-Marketing/635511/
On Black Friday , the fourth Thursday in November, and during the holiday season from Christmas to the beginning of the year, various shops hold large-scale sales, and the amount of online shopping transactions surges. Google plans to add new shopping assistance features to Google Search for the 2022 holiday season.
◆ Coupon & Promotion Labels
Online shopping sites sometimes offer 'coupon codes' that give discounts on purchase prices or increase points. However, it is often the case that you do not notice whether there is a coupon code until you access the website and look at the product page, and you often miss the great coupon. Therefore, Google will add a function to display 'promotion badges' that indicate the existence of coupons and campaigns along with products.
Search for the desired item in Google search.
Then, items sold at various mail order sites will be displayed on the search results screen.
Tap the item with the 'SPECIAL OFFER' badge.
There was a coupon code for 10% off the purchase price. Tap this coupon code.
You can copy the coupon code and use it immediately. These new features are expected to roll out in the coming weeks.
◆ Display items side by side
When shopping online, many people visit various mail order sites and compare multiple items, but this work takes a lot of time and effort. Therefore, Google announced that it will add a function that allows you to compare multiple items on the search results screen.
If you search for the words 'shop women's puffer jackets', the item will appear in the search results.
Tap the button 'More products'.
Then, various items are displayed in a row and can be easily compared. The feature will roll out in the US in November.
◆ Get price comparison information
If you have a specific item in mind that you want to purchase, some people may visit various mail order sites that sell items and purchase at the cheapest site. In order to save labor on this troublesome work, Google plans to introduce a new function that allows you to easily compare sales prices on mail order sites.
Search by product name.
Tap the icon to the right of the item 'Online Stores'.
Then you can check the general selling price and lowest price on various mail order sites. This makes it easier for you to buy on the site with the best deals. It is unknown at the time of article creation when the price comparison function will be introduced.
After introducing a series of new features, Google said, 'Retailers forget that when managing their product listings on Google, they can always check the status of deals and review promotions for their business. Please don't.' I called out.
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