Jun 13, 2023 14:00:00

Amazon is testing ``a function that displays a large number of reviews neatly in AI''

Generative AI that generates images and sentences, such as Stable Diffusion and ChatGPT, is increasingly being incorporated into everyday services as technology advances. Economic media CNBC reports that Amazon, a major mail-order site, is testing ``a function that summarizes and summarizes review texts written by users with AI.''

Amazon is using generative AI to summarize product reviews

https://www.cnbc.com/2023/06/12/amazon-is-using-generative-ai-to-summarize-product-reviews.html

Amazon's testing of AI-powered features was discovered by Mark Wiezolek, technical director of Fortress Brand, Amazon's marketing agency. The feature will show a summary of what the user liked and disliked about the product, along with an 'AI-generated from the text of customer reviews' disclaimer. About.

For example, looking at the children's toy '

Magic Mixies Magical Misting Cauldron ' on a smartphone app, 'Purchasers have given positive feedback on 'fun, appearance, value, performance, quality, charging, leakage'. However, the majority of buyers have expressed negative opinions about these, such as paying over $100 for a worthless toy, or having problems with product quality or charging. Some users considered that there was.' It seems that it was written.

Amazon confirmed to CNBC that it is testing features using AI. However, he did not disclose specific details such as the mechanism and what kind of model is used. An Amazon spokesperson said, 'We are investing heavily in generative AI across all our businesses.'

CNBC said, ``Amazon has millions of products, and sometimes there are thousands of reviews for one product.Amazon has a one-tap rating system that makes it easy for shoppers to review products. The system allows users to leave feedback without writing a perfect review, and more recently, some users write Amazon reviews using conversational AI like ChatGPT. It is emerging, ”he argued that the ability to summarize reviews using AI may prove beneficial to Amazon users.