We have tasted the new product "Quarter Pounder · Lettuce & Tomato" ahead of the McDonald's top secret research facility

The "Quarter Pounder" series that appeared at the end of 2008 blew up as a product that pushed the concept of eating beef delicious "using 1/4 pounds (about 113 grams) of beef patties. Limited release from head of November "Quarter Pounder · Bacon & Barbecue"We continue to produce various siblings.

This time,"Quarter Pounder · Lettuce & Tomato" will be released on a limited time from November 27I went to the interview to be able to taste at McDonald 's secret research laboratory ahead of time.

Details are below.
The building which is designated as the place of the tasting party is the building in a certain place in the country. At first I was thinking "Were there any places wrong?"


Strict security door.


Marked with McDonald's. Is not she right here?


Entered by fingerprint authentication.


Leave the door and there is Donald ... ....


Yes, this was McDonald 's new product development facility, cryptographic name "Studio M".


The interior reproduces the actual store completely, all operations including cooking are said to be developed and verified at this virtual shop.


Posters that should not be in the world are also posted.


"Quarter Pounder · Lettuce & Tomato" was brought immediately. Incidentally, even after ordering in the store you go into cooking "Maid For You"We have introduced the system from 2004 and there is no preparation.


The previous "Bacon & Barbecue" was a strong impact with two kinds of different meat, but for this time "Lettuce & Tomato", "Enjoy the harmony of plenty of beef unique to quarter pounder and fresh vegetables I wanted you ".


The section looks something like this. The beef patty which is 2.5 times normal is remarkable. The vegetables used are simple onions, lettuce, tomatoes, but onion is not finely chopped and slices are used to emphasize the feeling of onion and much finer ingenuity has been given. Seasoning is a combination of ketchup and sweet lemon sauce and compatibility with vegetables.


Although I tried to eat, although the volume feeling of the usual quarter pounder is still intact, the refreshing vegetables and sauces are added, and despite the fact that there are many meat, I do not get tired.

If a normal quarter pounder is a woman or a thin person of food, it seems that it may become somewhat overpowered on the way, but if it is this, it can eat smoothly and it seems to be satisfied also satisfactory. I thought that it was a perfect dish to the person who says "I want to eat snacks of beef once in a while!"

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What is going on in McDonald 's secret research laboratory "Studio M"? - GIGAZINE