Matsushita changed the company name to Panasonic, the national brand disappeared



It is said that Matsushita Electric Industrial Co., Ltd., a major consumer electronics manufacturer, has strengthened its policy to name the brand "Panasonic" developed so far. In addition, along with that, the brand "National" which had been deployed in consumer electronics appliances will also be unified in Panasonic.

Details are as below.Asahi.com: Matsushita, company name as "Panasonic" brand name and corporate name unification - Kansai

In Japan, AV appliances such as televisions are "Panasonic", home appliances such as refrigerators and washing machines have undergone business under the brand "National", but in order to raise corporate image and brand power, But it seems to unify with Panasonic which is widely adopted.

When Matsushita tried to expand overseas, as the name of National was already used, all overseas brands were Panasonic, so it seems that there was no choice to change the company name to National which was a domestic only brand is.

in Note, Posted by darkhorse_log