It is obvious that the "SANYO (Sanyo)" brand that will be abolished in principle, there is a possibility of surviving in part

Following Panasonic becoming a wholly-owned subsidiary, it is known for rechargeable battery "eneloop (Enelo)", OEM business of digital camera, washing machine, refrigerator and other white goodsSANYO's "SANYO" brand will be abolishedWe talked in July, but it became clear that there is a possibility of surviving in part.

Details are as below.
Panasonic: "SANYO" abolishment policy in the spring of 2012, business restructuring, curtain in 65 years - everyday jp (Mainichi Newspaper)

"SANYO" brand 24 years Spring abolished Panasonic review - Sankei Biz (Sankei Biz)

According to Mainichi Shimbun and Sankei Shimbun news reports, Panasonic will abolish the "SANYO" brand in principle in April 2012 following the reorganization of SANYO Electric and Panasonic Electric Works as a wholly owned subsidiary to be implemented at the end of March 2011 It is said that it has strengthened the policy to do.

The SANYO brand new product release is planned to end at the end of March 2011, but Sanyo products remain at mass merchandisers and so on, after establishing a grace period for one year, in April 2012 "Panasonic" We will unify our brand and strengthen brand power in emerging markets such as China.

In addition, Panasonic plans to reorganize its business into three sectors, "Consumer" such as home appliances, "Devices" such as solar cells, "Solutions" such as energy-saving system proposal, in January 2012, but Panasonic and Panasonic It is expected that the business of Electric Works will also be sorted by product or service and absorbed by the new organization.

As a result, SANYO brand that lasted since Sanyo Denki founded in 1947 is going to be a curtain to the 65-year history, but SANYO such as Indonesia is more familiar than Panasonic, brands such as batteries penetrated For the business that is doing, it seems that the survival of the SANYO brand is being considered.

I transferred the mobile phone business to KyoceraNevertheless, considering that SANYO brand mobile phones continue to be released for users, it may be impossible to say that it is impossible for us to survive in part.