Ministry of Internal Affairs and Communications regulate broadcasting stations that are only selling mail-order programs

If you are watching TV etc in the midnight, mail-order programs such as exercise equipment, furniture, home appliances and the like may be flowing, but in response to complaints from viewers, especially for BS digital broadcasting where conspicuous mail program is prominent, general affairs It is said that the province has consolidated its policy of introducing regulations.

Details are as follows.
Asahi.com (Asahi Shimbun): Enter BS, regulate the total amount of shopping programs Complaints on mass broadcasting - TV / radio - movies · music · entertainment

According to this article, the Ministry of Public Management, Home Affairs, Posts and Telecommunications, BS digital broadcasting, based on the fact that cases of mass-flowing "advertisement broadcasting" such as mail-order program that can save program production cost stand out, receiving complaints from consumer organizations, In autumn, it is said that the policy to regulate the total amount of "advertisement broadcasting" has been strengthened for those newly entering BS digital broadcasting by setting the ratio of advertisement broadcasting occupying the entire program.

Incidentally, actually, broadcasting stakeholders extracted "shopping programs" excluding TV commercials from program schedules of existing BS digital broadcasting stations, nearly 40% of the total was "shopping programs", about 60% There were also cases that occupied. By introducing this regulation, it seems that there is also a purpose to stop the increase of advertisement broadcasting of existing broadcasting stations.

Enriching programs other than advertisement broadcasts will result in an increase in the number of users who want to view BS digital broadcasting eventually, but after reducing the program production cost, you can have a mail-order company or the like buy program frames Is "advertisement broadcasting" to bring television stations the merit that is enough to make up for it?