BS digital broadcasting newly increased to 7 channels, mail-order programs etc. less

The popularization situation as of September 2010 is about 85.46 million units, BS digital broadcasting is spreading at a pace close to terrestrial digital broadcasting (about 88.14 million units), but it became clear that 7 channels are newly added.

Compared to terrestrial digital broadcasting, there are many mail-order programs and commercial digital satellite broadcasting with impressions, but it is said that advertisement broadcasting will be fewer than before, and content that viewers can enjoy will increase.

Details are as below.
Asahi.com (Asahi Newspaper): Seven new channels such as BS digital and Disney - Culture

According to the Asahi Shimbun news report, the Radio Regulation Council, an advisory body of the Minister of Internal Affairs and Communications, selected seven new channel frameworks for BS digital broadcasting from among a total of 12 companies including broadcasting companies and film distribution companies is.

The seven newly selected channel frames include channels for free broadcasting of drama, news, movies and the like produced by American ABC television by a subsidiary of Walt Disney Japan, and a channel for paying Disneys It includes 2 animated channels, and also a special fishing channel launched by a video service company and 4 channels to shift from CS broadcasting were selected.

These channel frames have been approved by the Ministry of Internal Affairs and Communications and scheduled to start broadcasting from the end of 2011,11 channels such as WOWOW and Animax which start broadcasting from October 2011, The total number of channels broadcasted by BS digital will be 30.

In choosing the channel, the Radio Regulatory Council conducts screening based on criteria for suppressing advertisement broadcasting to less than 30% of the total, considering the sharp increase in mail-order programs, and stability based on earnings stability, so far It seems that things suffering from the situation such as "There are not many programs to watch with only mail - order programs" are likely to decrease.