Next month "National" products will completely disappear at the same time



Matsushita Electric Industrial since OctoberTo change the company name to "Panasonic" and to abolish the consumer brand "National"We reported in GIGAZINE before, but according to the report of Sankei Shimbun newspaper, thorough switching work was done ahead of that, so it seems that products in the "National" brand will disappear almost entirely from the shop at the end of September.

In addition, products newly released under the "Panasonic" brand will be a little different from those of the traditional "National" brand.

Details are as follows.
October National Treasure? Prospect to disappear all at once from stores

According to this article, Matsushita Electric Industrial Co., Ltd. will change the company name and brand name to "Panasonic", and we plan to conduct thorough inventory adjustment with the company, whereby the products of the "National" brand It seems that it will completely disappear from the shop front at the end of September.

Specifically, it states that every process from production to distribution is checked so that stocks do not remain in large quantities, and it is surely striving to make the national product zero at the end of September.

Moreover, it is said that new products to be released in the Panasonic brand will be different from conventional one, and those incorporating advanced images such as "microwave cooking with light" will appear mainstream.

"National" has long penetrated as a brand of consumer electronics for a long time, but what impact will it have on refreshing "Panasonic"? It is worrisome.

in Note, Posted by darkhorse_log