OpenAI's first device is an ice hockey puck-sized, donut-shaped AI smart speaker, expected to cost over 48,000 yen.
OpenAI, an AI company known for developing ChatGPT and other technologies, is collaborating with Jonathan Ive, a former Apple designer famous for designing iPhones and iPods,
What Is OpenAI's Device? A Doughnut-Shaped Speaker That Costs Over $300 - Bloomberg
https://www.bloomberg.com/news/articles/2026-08-06/what-is-openai-s-device-a-doughnut-shaped-speaker-that-costs-over-300
OpenAI's new AI smart speaker will reportedly sell for between $300 and $400 | TechCrunch
https://techcrunch.com/2026/08/06/openais-new-ai-smart-speaker-will-reportedly-sell-for-between-300-and-400/
According to Bloomberg, OpenAI's AI device under development will have a unique appearance, express its personality through movable parts, and is expected to sell for between $300 and $400 (approximately 63,000 yen).
According to sources who spoke to Bloomberg, the AI device essentially looks like a smart speaker without a display and is shaped like a donut. It's about the size of an ice hockey puck and can be easily carried in one hand.
OpenAI plans to release this AI device in 2027, aiming to make it an AI-first computer that streamlines users' work. Bloomberg also reports that the advanced design by Ive and his team will help differentiate it from competitors in the smart speaker market, which is dominated by Amazon and Google.
OpenAI's smart speaker uses a similar mechanism to ChatGPT's voice mode, but employs a more advanced model to achieve more human-like conversations. Furthermore, this smart speaker is designed to learn about the user over time, personalizing conversations and exhibiting more human-like behavior.
Furthermore, OpenAI's smart speaker is planned to incorporate autonomously operating components. This will make it easier to see how the device responds to and interacts with the user. OpenAI's goal is to make this AI device a more lifelike presence than the currently dominant stationary smart speakers.
OpenAI's smart speakers feature a speaker grille and microphone for receiving voice commands and engaging in conversations with the user. Because they are battery-powered, users can hold them in their hands or place them wherever they like.
Furthermore, OpenAI is reportedly designing the device to include a light to indicate that voice recognition is in progress, enabling more personalized conversations. It also appears that it will be equipped with a camera and other sensors to provide visual information to the AI.
In addition, Bloomberg noted that 'OpenAI's AI device will be an opportunity for the company to demonstrate that it has not plagiarized Apple's design.'
OpenAI is being sued by Apple for allegedly stealing trade secrets, including hardware designs.
Apple sues OpenAI for trade secret infringement - GIGAZINE
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