The CEO of Xbox is currently conducting a survey to find out whether users prefer 'Xbox' or 'XBOX.' Which is the majority?



Asha Sharma , CEO of Microsoft's gaming division Xbox , has conducted a survey of users regarding whether the company's gaming brand should be written as 'Xbox' or 'XBOX.' Overseas gaming media outlets have also reported that 'opinions were divided on whether Xbox should be written in all capital letters or not.'

Xbox CEO Wants To Know If You Spell It 'Xbox' Or 'XBOX' - GameSpot
https://www.gamespot.com/articles/xbox-ceo-wants-to-know-if-you-spell-it-xbox-or-xbox/1100-6539930/

On May 14, 2026, Xbox CEO Sharma updated his X (formerly Twitter) account with the post 'Xbox or XBOX?', conducting a poll among users.




As of the time of writing, voting in the survey was still open, with 11,460 people having responded. The voting rates were 35.8% for 'Xbox' and 64.2% for 'XBOX'.



Also, the Xbox logo looks like 'XBOX'.



On the other hand, the official Xbox X account,

@Xbox , is written as 'Xbox'.



The official Xbox YouTube channel also uses the spelling 'Xbox'.



Sharma, the CEO of Microsoft Gaming, succeeded Phil Spencer, who had long served as the head of Microsoft's gaming division. He has implemented several reforms since taking office.

In April 2026, a significant price reduction for Xbox Game Pass Ultimate was announced.

Microsoft significantly reduces the price of 'Xbox Game Pass Ultimate,' but the new Call of Duty game won't be added for another year - GIGAZINE



Furthermore, Microsoft has changed the name of its gaming division back from 'Microsoft Gaming' to 'Xbox' and has also announced its future direction for Xbox.

Microsoft's gaming division name changes from 'Microsoft Gaming' back to 'Xbox,' and the new Xbox CEO also discusses future plans - GIGAZINE



In May 2026, they announced that they would be discontinuing development of the console version of Copilot, and the response from users has been very positive.

Xbox CEO announces 'Development of console version of Copilot is being discontinued' - GIGAZINE



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in Game, Posted by logu_ii