Possibility of Amazon redesigning its AI assistant 'Alexa' to offer it as a subscription
It has been reported that Amazon plans to release an upgraded Alexa using generative AI in a subscription format in the second half of 2024. The subscription fee is reportedly a measure to offset the costs of using generative AI.
Amazon plans to give Alexa an AI overhaul, monthly subscription price
Amazon to Charge Monthly Fee For AI-Infused Alexa, CNBC Reports - Bloomberg
https://www.bloomberg.com/news/articles/2024-05-22/amazon-to-charge-monthly-fee-for-ai-infused-alexa-cnbc-reports
According to CNBC, Amazon plans to introduce a more natural conversational Alexa, positioning Alexa to compete with OpenAI and Google's chatbots.
To cover the increased costs of using generative AI, the new Alexa will be offered as a subscription service, which will be separate from the existing Amazon Prime subscription.
Amazon declined to comment when contacted by CNBC.
CNBC points out that 'Amazon unveiled Alexa in 2014 and wowed many consumers with its ability to handle voice tasks, but in the wake of recent leaps in artificial intelligence, its capabilities may feel outdated.'
For example, OpenAI's 'GPT-4o' is capable of much deeper two-way conversations than Alexa.
OpenAI announces 'GPT-4o', capable of processing text, voice and camera input at the same speed as humans, and can perform a variety of operations such as 'looking around and judging the situation', 'teaching how to solve mathematics', and 'composing music by talking to each other' - GIGAZINE
In addition to Gemini, Google has also announced Project Astra (Astra), an AI assistant that answers questions using video and audio, and is preparing for its official release.
Google announces 'Project Astra,' a GPT-4o-like AI agent that understands video and audio and answers questions - GIGAZINE
According to CNBC, some are interpreting these announcements as a threat to Alexa and Apple's Siri.
It has been reported that a paid version of Alexa, 'Alexa Plus,' is in development for January 2024. Since Alexa Plus is also said to be 'capable of natural conversation,' some believe that the 'Alexa upgrade' reported by CNBC this time is the same as this Alexa Plus. Alexa Plus is 'scheduled to be released by June 30, 2024.'
Amazon is developing 'Alexa Plus' as a paid subscription version of Alexa, but it is also reported that there is a conflict within the company over the development - GIGAZINE
Related Posts:
in Hardware, Posted by log1p_kr