While Amazon is developing ``Alexa Plus'' as a paid subscription version of Alexa, it is also reported that there is conflict within the company over development.



It has been reported that Amazon is developing a paid subscription service called '

Alexa Plus ' using its voice assistant 'Alexa'. Amazon is believed to be working on the development and testing of Alexa Plus in preparation for the release deadline of June 30, 2024.

Amazon reportedly unsatisfied with a paid version of Alexa, faces internal conflict - Neowin
https://www.neowin.net/news/amazon-reportedly-unsatisfied-with-a-paid-version-of-alexa-faces-internal-conflict/



According to overseas media Business Insider, a paid subscription service called ``Alexa Plus'' is said to enable more natural and personalized conversations than traditional Alexa.

This 'Alexa Plus' is scheduled to be released by June 30, 2024, and Amazon has tested the voice technology named 'Remarkable Alexa' scheduled to be installed in Alexa Plus with about 15,000 users. It is said that it is.



However, during testing, we found that the quality of Remarkable Alexa's answers did not meet Amazon's standards, including providing inaccurate or unnecessarily long answers, and failing requests to perform multiple tasks. It is also reported that there is no such thing. Amazon is believed to be making major changes to improve Remarkable Alexa, but anonymous sources say that there is a conflict within Amazon regarding Alexa Plus, which is equipped with Remarkable Alexa. is.

Employees who support Alexa Plus report that some employees in the voice assistant department were

laid off in November 2023 and that it is lagging behind competitors Google and Apple's voice assistants. As you can see, Amazon's voice assistant division is in trouble. Therefore, we are releasing Alexa Plus to make money from voice assistants.

On the other hand, employees who oppose Alexa Plus argue that ``customers who already pay for Amazon's paid subscription services, such as Amazon Prime, will not want to pay for the new Alexa Plus.''



Additionally, raising the quality of Remarkable Alexa requires a complete overhaul of traditional Alexa technology. As a result, there is a conflict between a team that claims to ``maintain the traditional Alexa'' and a team that claims to ``migrate to Remarkable Alexa.''

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in Software, Posted by log1r_ut