It turns out that Instagram's 'blend' function that allows only two people to share one recommended timeline is being tested
It turns out that Instagram is testing a 'Blend' feature that allows you to see the same recommended posts with friends who have common interests.
Instagram is developing 'Blend,' recommended Reels for you and a friend | TechCrunch
Instagram is working on new Reels feed that combines two users' interests
Instagram Tests Blend Feed for Private Content Sharing | Social Media Today
https://www.socialmediatoday.com/news/instagram-blend-feed-private-content-sharing/711710/
According to users who have tested the version in development, they have discovered that a special timeline feed has been added that users can create by inviting other users. When two people participate in 'Blend,' posts that are thought to be of interest to both of them and recommended posts based on 'Reels' that one of them has shared will begin to flow, creating a timeline just for the two of them. About.
#Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests ????
— Alessandro Paluzzi (@alex193a) March 28, 2024
ℹ️ Private between the two of you. You can leave a Blend at any time. pic.twitter.com/1kcssBuf7G
Instagram hasn't shared any specific details about this feature or whether Blend will update continuously with new recommended posts or after a set amount of time. This feature is expected to have the effect of increasing Reel discovery and viewing time, and it has been pointed out that it may be able to compete with TikTok in the short video sharing service market.
In 2022, Adam Mosseri, the head of Instagram, said, ``Friends post more to Stories and send each other DMs more than they post to their feeds,'' where everyone can see. It showed that users preferred a more private space to discuss content.
That's why we're taking a more targeted approach, including adding a new option to share posts in your feed only with your closest friends. “This option will result in a more engaging in-app element that prioritizes group experiences as well as actual content discovery,” said the expert.
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