Instagram is testing a new 'Blend' feature that lets two people share a single recommended timeline
It turns out Instagram is testing a new feature called 'Blend' that will let you see the same recommended posts with friends who share your interests.
Instagram is developing 'Blend,' recommended Reels for you and a friend | TechCrunch
Instagram is working on new Reels feed that combines two users' interests
Instagram Tests Blend Feed for Private Content Sharing | Social Media Today
https://www.socialmediatoday.com/news/instagram-blend-feed-private-content-sharing/711710/
According to a user who tested the version under development, a new special timeline feed has been added where users can invite other users to join. When two people join Blend, they will see posts that they think will interest both of them, as well as recommended posts based on the 'reels' that either of them has shared, creating a timeline just for the two of them.
#Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests ????
— Alessandro Paluzzi (@alex193a) March 28, 2024
ℹ️ Private between the two of you. You can leave a Blend at any time. pic.twitter.com/1kcssBuf7G
Instagram has not shared specific details about the feature or whether Blend will be updated continuously with new recommended posts or after a certain period of time. The feature is expected to increase discovery and watch time for Reels, potentially helping Instagram compete with TikTok in the short-form video sharing market.
In 2022, Instagram head Adam Mosseri said that 'friends are posting more to their stories and sending each other more DMs than they are posting to their feeds,' suggesting that users tend to prefer a more private space rather than discussing content in a place where everyone can see it.
As a result, the company is taking a more targeted approach, including adding a new option to share posts from your feed with only your close friends, which experts said will 'make this a more engaging in-app element that prioritizes group experiences over actual content discovery.'
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