Feb 13, 2024 11:16:00

Instagram and Threads will stop recommending political content, but will pilot 'Topics of the Day' where political content may be displayed

Meta's SNS Instagram and Threads have announced that they will adopt an approach that will actively prevent political content posted by users they don't follow from being displayed as recommendations.

Update on Political Content on Instagram and Threads

https://about.instagram.com/blog/announcements/continuing-our-approach-to-political-content-on-instagram-and-threads

Instagram will stop recommending political content

https://www.nbcnews.com/tech/instagram-will-stop-recommending-political-content-rcna138178

In battle with X, Threads gets trending topics where politics will be allowed | TechCrunch
https://techcrunch.com/2024/02/12/in-battle-with-x-threads-gets-trending-topics-where-politics-will-be-allowed/

According to Instagram's official blog, political content related to law, elections, social topics, etc. is actively promoted as recommended content in topics such as 'Discover,' 'Reels,' 'Feed,' 'Suggested Posts,' and 'Suggested Users.' It will no longer be displayed. This change applies to Instagram and Threads.

If you wish to continue viewing these posts, you will need to change your settings yourself. The option to change settings will be rolled out to Facebook at a later date.

'Our goal is to respect each person's desire for political content while preserving their ability to choose their exposure to political content,' said Adam Mosseri, head of Instagram. Ta.

Meanwhile, Meta CEO Mark Zuckerberg announced that the company has started testing a new trending feature called 'Today's Topics' on Threads. A Meta representative said, ``Political content can also be a topic,'' and it seems that political content will be displayed here.

'Today's Topic' is a feature that allows users to find timely topics being talked about on Threads, and the algorithm uses real-time content to be displayed to users. Technology media TechCrunch cited the name of competing service X (formerly Twitter) and pointed out that ``Threads may become even more competitive with rival X.''

Mr. Mosseri previously said, ``The purpose of Threads is to create a public space for people who are interested in

conversations with little anger,'' and ``I do not recommend politics or serious news.'' It is unclear whether this policy will be carried over to the ``Today's Topic''. In addition, 'Today's Topic' will be introduced on a trial basis starting with the United States.