Twitter announces expansion of 'political advertising'
On January 4, 2023, Twitter announced a relaxation of
We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US.
— Twitter Safety (@TwitterSafety) January 3, 2023
Twitter banned all political ads in October 2019. Even at the time of writing, Twitter's political content policy states, ``Twitter prohibits the posting of political content in advertising worldwide. It is based on the belief that it is something to earn.'
In response to the ban on political advertising in 2019, then-CEO of Twitter Jack Dorsey said, 'Political messages are 'active' messages that follow an account or are retweeted by someone who follows it. Only with 'will' will it reach someone.However, the ads displayed by paying money display political messages through advanced optimization and targeting, regardless of whether or not there is an active will. We believe that people's active will should not be undermined by 'money',' he tweeted, criticizing ads that can influence political will with money. I was showing my thoughts.
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.
—jack (@jack) October 30, 2019
However, on January 4, 2023, Twitter posted on its official account, ``We believe that 'philosophy-based advertising' can foster conversations on important topics. 'We will relax the policy of ', and we plan to expand the range of political ads that are allowed to be posted within the next few weeks,' he said, clarifying his stance to allow the posting of political ads.
We believe that cause-based advertising can facilitate public conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US.
— Twitter Safety (@TwitterSafety) January 3, 2023
In addition, Twitter said, ``In the future, we will match our advertising policy with our media policy, such as television,'' and clarifies the idea of promoting reform of advertising-related policies.
Moving forward, we will align our advertising policy with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. progresses.
— Twitter Safety (@TwitterSafety) January 3, 2023
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