Twitter announces “no ban on political advertising”

By edar

On October 31, 2019, Twitter Jack Dorsey announced, `` From November 22, 2019, we have decided to ban `` any political advertisement '' displayed on Twitter globally '' did.

We've made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons… ????

— Jack ???????????? (@jack) October 30, 2019

Twitter will ban all political ads starting in November-The Verge
https://www.theverge.com/2019/10/30/20940587/twitter-political-ad-ban-election-2020-jack-dorsey-facebook

The background of this decision seems to be a political advertising battle overheating for the 2020 US presidential election . Around the beginning of October 2019, former US Vice President Joe Biden, who is a promising candidate for Democratic Party, said, `` The President Trump's camp is advertising politically that `` the Biden family and the Ukrainian government have a deep relationship '' Asking for Facebook to not place false or misleading political advertisements. In response to this, Facebook says its first policy is ' freedom of speech ' and 'no politicians will perform fact checks by third parties on announcements and advertisements made on Facebook.' And commented.

On the other hand, the decision by CEO of Dorsey is not about freedom of speech but is related to “advertising”. Dorsey said, “Political messages can only reach someone if they follow the account or have an“ active will ”to follow someone to retweet. But pay money. The ads displayed in can be made political messages with advanced optimization and targeting, regardless of active intention or not. `` I don't deny that people should actively disseminate political messages, but I am concerned that advertising will spread political messages forcibly. The

A political message earns reach when people decide to follow an account or retweet.Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.We believe this decision should not be compromised by money.

— Jack ???????????? (@jack) October 30, 2019

“For example, a company said,“ Our company is working hard to stop people trying to disseminate wrong information using our system. `` If you can pay, you can disseminate whatever information you want, '' the company said is not worthy of trust. '' Point out the possibility of damage.

For instance, it's not credible for us to say: “We're working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad… well ... they can say whatever they want! ???? ”

— Jack ???????????? (@jack) October 30, 2019

In addition, CEO Dorsey said, “It ’s difficult to do, but we need regulatory laws on political advertising.”

In addition, we need more forward-looking political ad regulation (very difficult to do) .Ad transparency requirements are progress, but not enough.The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level playing field.

— Jack ???????????? (@jack) October 30, 2019

This decision is mainly based on “prohibition of advertisements regarding candidates” and “prohibition of advertisements regarding policies”, and “advertising that encourages voting itself”, which is not related to candidates, political parties, or the policies themselves, will be treated as exceptions. . Details of such exceptions will be announced on November 15, 2019. Based on the announcement on November 15th, the policy will be revised on November 22nd, and political advertising will be banned entirely.

We'll share the final policy by 11/15, including a few exceptions (ads in support of voter registration will still be allowed, for instance) .We'll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect.

— Jack ???????????? (@jack) October 30, 2019