Discord finally plans to start paid promotion of the game, users will be able to get rewards by completing the game's 'quest'



The popular communication tool

Discord has grown without advertising to its users, unlike most other technology companies. However, it has finally been revealed that Discord plans to offer users a paid promotion for a game called `` Quest ,'' and the Wall Street Journal reports that this is a major change in direction for Discord.

Discord to Start Showing Ads for Gamers to Boost Revenue - WSJ
https://www.wsj.com/tech/discord-to-start-showing-ads-for-gamers-to-boost-revenue-bf5848b9



Discord is a communication tool released in 2015, and was initially widely used by gamers who play online games. Then, when the 2020 novel coronavirus disease (COVID-19) pandemic broke out, Discord became widely used not only by gamers but also among ordinary friends and communities, and by 2024, monthly active users will reach 2. The number of users has reached 100 million, and the annual revenue is now over 600 million dollars (approximately 90 billion yen).

Discord's revenue has quadrupled since 2020 to exceed $600 million, the number of monthly active users exceeds 200 million, and IPO is in sight - GIGAZINE



In 2021, Discord is looking for a buyer, and it was reported that Microsoft is in talks to acquire it for a total of 12 billion dollars (approximately 1.3 trillion yen at the time), but in the end The story ended in failure. Investors have been waiting for Discord to make an initial public offering ever since, with CEO Jason Citron telling Bloomberg, 'At some point, we'll probably go public.' I am .

While most technology companies monetize in some form through advertising, Discord has long been able to monetize its users without advertising, instead relying on subscription plans that offer perks like the ability to upload large files. has been raised. However, in March 2024, Discord finally announced that it would be rolling out a type of paid promotion called 'Quest'.



Quests are promotions offered by game makers to Discord users. Users who are presented with a quest related to a specific game can earn rewards by completing tasks within that game, but in order to earn rewards, users must distribute themselves and at least At least one friend must be watching the broadcast. Quests are scheduled to be rolled out on Discord from April 2024, and quests will be displayed based on game play history, age, location information, etc.

According to Discord, users can turn off Quest in the settings, but the Wall Street Journal points out that the introduction of Quest will be a turning point for Discord, which has long avoided displaying advertisements. 'Discord has promoted itself as an ad-free platform, so this change could impact user trust and potentially cause users to start looking for another platform,' said technology advisor and investor Meghana Dhar. Yes,” he said.

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in Web Service,   Game, Posted by log1h_ik