Nov 14, 2024 11:00:00

Meta to start displaying ads on social networking site Threads in early 2025

It has been revealed that

Threads, a social networking service by Meta that began service in July 2023, is scheduled to start displaying advertisements from early 2025.

Meta to Launch Ads on Threads in Early 2025 — The Information
https://www.theinformation.com/articles/meta-to-launch-ads-on-threads-in-early-2025

Meta will reportedly bring ads to Threads as soon as January
https://www.engadget.com/social-media/meta-will-reportedly-bring-ads-to-threads-as-soon-as-january-183044211.html

Meta to introduce ads on Threads in early 2025, the Information reports | Reuters
https://www.reuters.com/technology/meta-introduce-ads-threads-early-2025-information-reports-2024-11-13/

Meta to Add Ads to Threads in Early 2025
https://www.thewrap.com/meta-threads-ads-2025/

When Elon Musk acquired Twitter (now X) in November 2022, some users who were uneasy about Musk's 'reforms' started to leave the company. In addition to

the increase in the number of active users of 'Mastodon,' 'Bluesky,' which launched an iOS app in March 2023 and an Android app in April, also gained popularity as it was similar to the old Twitter .

And in July 2023, Meta's Threads, a short message posting social networking site, was finally released. Thanks to Meta's track record of operating Facebook and Instagram, the number of new registrations reached 30 million within one day of its release.

Meta's Twitter-like SNS 'Threads' surpasses 30 million new subscribers in one day - GIGAZINE

According to Meta's third quarter 2024 financial results , Threads has approximately 275 million monthly active users and is still growing by 1 million monthly users.

According to news site The Information, Meta plans to start placing ads on Threads in early 2025, and a team within Instagram's advertising division is working on the plan.

According to Reuters, a Meta advertising representative said, 'Threads currently has no advertising or monetization features because our priority is building consumer value above all else.'

CFO Susan Lee has also said she doesn't see advertising revenue from Threads as a meaningful driver for the company, suggesting this is a long-term approach.