Jul 04, 2024 10:28:00

Threads reaches 175 million monthly active users one year after launch

Meta CEO Mark Zuckerberg reported that the number of monthly active users of the short message posting social networking site

Threads has exceeded 175 million, about a year after its release.

Meta's Threads hits 175 million users one year after launch - The Verge
https://www.theverge.com/2024/7/3/24191074/meta-threads-users-mark-zuckerberg

Threads, which was

released on July 6, 2023, surpassed 30 million subscribers the day after its launch, and was downloaded 150 million times just six days after its release.

'Threads', a popular alternative to Twitter, already has one-fifth the number of weekly active users of Twitter - GIGAZINE

However, Threads struggled, with reports that its daily active user base had fallen from a peak of 44 million to 8 million just one month after its release.

Threads users have fallen 82% since the beginning to 8 million, and the average daily visit time has plummeted from 19 minutes to 3 minutes - GIGAZINE

Nevertheless, Threads continued to grow at a steady pace, including growing

popularity in Taiwan , and about a year after its release, the number of monthly active users exceeded 175 million on July 1, 2024. Below is a graph showing the trend in the number of monthly active users of Threads, as shown by statistics company Datawrapper .

According to Meta, Threads' continued growth is due to its strong promotion within Instagram. Both Threads and Instagram can be logged in with the same account, and Meta said, 'We have no plans to change that system.'

'What a year it's been!' said Zuckerberg, who made the report.

Zuckerberg said, 'Threads has the potential to be the next Meta app to reach 1 billion users, after Facebook and Instagram,' and added , 'Meta has room to take a lot of market share from X.' He also said he is focusing on the Japanese market.