Jul 17, 2023 18:39:00

Weekly active users of 'Threads' attracting attention as a Twitter alternative application have already reached one-fifth of Twitter

Threads , released by Meta, the developer of Facebook and Instagram, as an alternative to Twitter, is off to a good start, with over 30 million new subscribers in just one day of its release. Regarding such Threads, data.ai , an application research company, has released data that 'the world's fastest 150 million downloads have been achieved, and the number of weekly active users has already reached 100 million.'

Meta's Threads Crosses 150M Downloads Worldwide after Seeing Nearly 100M Active Users in First Three Days
https://www.data.ai/en/insights/market-data/threads-crosses-150m-downloads/

Instagram Threads now has one-fifth the weekly active user base of Twitter | TechCrunch
https://techcrunch.com/2023/07/16/instagram-threads-now-has-one-fifth-the-weekly-active-user-base-of-twitter/

Meta Threads engagement has dropped off: Sensor Tower, SimilarWeb
https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html

Also, according to data.ai data, Threads, released on July 6, 2023, was downloaded a total of 150 million times worldwide in just six days after its release. Threads is the world's fastest in just 6 days for the total number of app downloads to reach 150 million. By comparison, Pokémon GO was the second fastest to reach 150 million downloads, taking 33 days.

The graph below summarizes the top 10 that the number of application downloads reached 150 million times worldwide. 1st place is Threads (6 days), 2nd place is Pokemon GO (33 days), Call of Duty Mobile (106 days), Helix Jump (153 days), Happy Glass (171 days), Color Bump 3D (174 days) ), My Talking Tom Friends (176 days), slither.io (190 days), Fun Race 3D (192 days), PUBG Mobile (193 days).

According to data.ai data, Threads already has about 93 million weekly active users in its first week of release. Meta also announced on July 10 that ``Threads' users have reached 100 million people.''

data.ai said, ``Threads has reached about 100 million weekly active users shortly after its release. I don't remember,' he praised.

The number of weekly active users on Twitter seems to be about 500 million people, and Threads already has about one-fifth of the active users. On the other hand, it seems that the number of weekly active users of Truth Social, a social application by former President Donald Trump, which is attracting attention as a rival application of Twitter in the United States, is about 1 million.

Threads is available in a wide range of areas around the world, but India has a particularly large number of users. The top 5 regions with the most downloads of Threads apps are summarized below, 1st in India (33%), 2nd in Brazil (22%), 3rd in the United States (16%), 4th in Mexico ( 8%), followed by Japan (5%) in fifth place. India is also the second largest market for Twitter app downloads and monthly active users.

On the other hand, according to research and analytics firm Sensor Tower, the number of daily active users of Threads decreased by about 20% from July 8th to 11th and 12th, and the time users spent on the app decreased by 50%. It seems that it has decreased from 20 minutes to 10 minutes.

Similarweb, another research company, also pointed out that the time spent by Threads users on the app decreased from about 20 minutes on July 6 to just over 8 minutes on July 10, and the number of users gradually increased from the timing shortly after the release. And it has been pointed out that the user's stay time is decreasing.