The interest of Pokemon GO dives abroad

Since Pokémon Go (Pokemon GO) was released, it has acquired explosive popularity all over the world. In the foreign countries such as America, Australia, New Zealand, the application was released two weeks ahead of the other, but a graph showing that the number of active users of Pokemon GO and the time of use of the application is decreasing has been released , I found that interest in Pokemon GO is starting to fade in other countries.

These Charts Show That Pokemon Go Is Already in Decline - Bloomberg
https://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pokemon-go-is-already-in-decline

People are quickly losing interest in Pokémon Go | The Verge
http://www.theverge.com/2016/8/23/12605150/pokemon-go-already-losing-players

The phenomenal popularity of Pokemon GO has influenced SNS applications such as Facebook · Instagram · Twitter · Snapchat as well as game applications, Tinder of matching application, and so on. Although Nintendo's share price also rose sharply at the beginning of the release, users all over the world played Pokemon GO, but the number of daily active users, downloads, engagement rate of Pokemon GO shown by research companies Sensor Tower, SurveyMonkey, and Apptopia · According to data such as staying time on the day of the application, Bloomberg says that the trend of Pokemon GO tends to decline overall.

Apptopia shows the various data of Pokemon GO as a graph, and the following shows the trend of the number of active users in the world from July 5 th - 20 th 16 th in 2016. Active users have increased since July 6 when release of Pokemon GO started in other countries, but we can see that the eel is steadily decreasing around July 19th.


The following shows the change of the engagement rate calculated from DAU (daily active user number) and MAU (monthly active user number) of Pokemon GO application. The engagement rate sharply increased around August 6 when POKéMON GO was finally released in Taiwan and elsewhere, but overall I am drawing a downward line.


In addition, Google Trend has released a graph showing how the interests of VR and AR are changing, and AR trend shown by red line greatly fluctuates with the appearance of Pokemon GO. Analyst Victor Anthony says, "Pokemon GO could affect the entire AR industry as well."