'Oculus' smartphone app downloaded 4.6 times more at Christmas



Meta's VR brand 'Oculus' smartphone app has won the top spot in the US Christmas day app download ranking. In the week leading up to the day of Christmas, it showed a rapid increase of 363% from the previous week, and media companies reported that 'Meta's victory

by changing the company name with a focus on Metaverse'.

Meta's Oculus virtual reality headsets were a popular holiday gift
https://www.cnbc.com/2021/12/27/metas-oculus-virtual-reality-headsets-were-a-popular-holiday-gift.html

Oculus was the most downloaded app this Christmas — Quartz
https://qz.com/2107700/metas-oculus-was-the-top-app-in-the-us-on-christmas/

In a win for Meta, Oculus app tops App Store rankings at Christmas --SiliconANGLE
https://siliconangle.com/2021/12/27/win-meta-oculus-app-tops-app-store-rankings-christmas/

Christmas was so Meta: Big jump in Oculus app installs signals a tipping point for VR --GeekWire
https://www.geekwire.com/2021/christmas-was-so-meta-big-jump-in-oculus-app-installs-signals-a-tipping-point-for-vr/

According to CNBC, a major American news company, and Sensor Tower / App Annie , a market analysis company for mobile apps, Oculus's dedicated app ' Oculus ' ranked first in the iOS app download ranking in the United States on December 25, 2021 ...



On December 26th, it was ranked first in the Android app download ranking.




Looking at the transition of the ranking in the iOS download ranking, it was about 120th on December 22nd, but it showed a rapid increase from there and reached the 1st place on the 25th. After the 26th, the ranking is gradually dropping. According to Sensor Tower, the Oculus app has been downloaded 1.3 million times worldwide between December 21st and 27th, 2021, and the number of new downloads has increased by 363% from the previous week. Since the cumulative number of downloads of the Oculus app is estimated to be about 13 million, about 10% of the cumulative number of downloads was calculated from December 21st to 27th, 2021.



Looking at the changes in the number of downloads for iOS and Android from December 24th to 26th, we can see that the number of downloads has increased dramatically from 2020 to 2021.



According to reports, this breakthrough is that Facebook has announced that it will focus on Metaverse even after changing the company name, so the VR headset ' Oculus Quest 2 ' that can be purchased from the 30,000 yen level has become the winner of the Christmas sales season. It is said that it is influencing. In addition to the fact that Meta's stock price rose 3.3% in a series of reports, the media reported that 'Meta won Christmas.'

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in Mobile,   Hardware, Posted by darkhorse_log