Apr 02, 2021 15:00:00

It turns out that a total of 3.5 trillion yen was charged on the smartphone app in the first quarter of 2021, up 40% from the same period of the previous year

Mobile marketing company

App Annie said, 'The total billing amount of the App Store and Google Play in the first quarter of 2021 reached 32 billion dollars (about 3.54 trillion yen), up 40% from the same period of the previous year.' Announced. It is reported that the effects of the pandemic caused by the new coronavirus infection (COVID-19) that hit the world in 2020 are prominent.

Consumers Spent $ 32 Billion on Apps in Q1 2021—the Biggest Quarter Since Records Began
https://www.appannie.com/en/insights/market-data/consumers-spent-32-billion-on-apps-in-q1-2021-the-biggest-quarter-since-records-began/

US iPhone Users Spent An Average of $ 138 on Apps in 2020, 38% More Than the Year Before
https://sensortower.com/blog/revenue-per-iphone-2020

Below are the changes in the total billing amount for the App Store and Google Play announced by App Annie. From Q1 2020 (1st quarter of 2020) to Q1 2021 (1st quarter of 2021) one year later, the total billing amount on the App Store will be from 15 billion dollars (about 1.66 trillion yen) to 21 billion dollars (about 1.66 trillion yen) From $ 7.9 billion (about 874 billion yen) to $ 11 billion (about 1.22 trillion yen), the total billing amount on Google Play will increase by 40% in one year. I showed you.

Like sales, total downloads are skyrocketing. In the first quarter of 2021, the total number of downloads for the App Store and Google Play increased by 10% year-on-year, reaching 31 billion downloads in total.

The rankings of 'DOWNLOADS', 'CONSUMERS SPENDS', and 'MONTHLY ACTIVE USERS' in the first quarter of 2021 are as follows. The short movie sharing app 'TikTok' won first place in the download category. Social apps such as 'Facebook' are in second place, 'Instagram' is in third place, privacy-specific messaging app '

Telegram ' is in fourth and fifth place, Facebook message app ' WhatsApp Messenger ' and calling apps. Followed by. On the other hand, in the billing amount category, except for the 3rd place matching app 'Tinder', 1st place 'YouTube', 2nd place 'TikTok', 4th place ' Disney + ', 5th place ' Tencent Video ', 6th place ' BIGO LIVE ' , 8th place 'Twitch', 10th place ' iQIYI ' and movie apps dominate the ranking. In the monthly active user number category, 1st place 'Facebook', 2nd place 'WhatsApp Messenger', 3rd place 'Facebook Messenger', 4th place 'Instagram', 5th place 'Amazon', 6th place 'Telegram', 7th place 'Twitter' Social apps were the main focus.

The ranking comparing the growth from the 4th quarter of 2020 to the 1st quarter of 2021 looks like this. In the download category, India's short movie sharing app '

MX TakaTak ' is ranked first, and privacy-specific messaging app ' Signal Private Messenger ' is second. In the billing category, WarnerMedia 's video distribution service 'HBO MAX ' and Disney's sports-specialized distribution service 'EPSN', which started in May 2020, are newly ranked. In the monthly active user number ranking, the 1st place 'Signal Private Messenger', the 2nd place 'Telegram' and the privacy-specialized messaging application dominated the top.

The “Games” category is driving the record-breaking performance of billing. In early 2020, a pandemic caused by COVID-19 occurred, forcing many countries to take measures such as lockdown. As a result, it seems that many people are spending more time on games, which is an activity that does not require going out.

According to an App Annie survey, games are one of the top categories in the overall app market, with total game billing for the first quarter of 2021 of $ 13 billion on the App Store, up 35% year-over-year. ), Google Play was 9 billion dollars (about 1 trillion yen, 35% compared to the same period of the previous year), and the total was 22 billion dollars (about 2.43 trillion yen). The total number of downloads did not grow as much as sales, but it still exceeded 1 billion downloads per week (up 10% year-on-year and 35% year-on-year).

The rankings of the game categories in the first quarter of 2021 are as follows. The first place in the download category was the obstacle racing game '

Join Clash 3D ', which features the element of 'gathering friends', the second place was the alien wolf 'Of Us! ', And the third place was simple operation. Puzzle game ' DOP 2: Delete One Part '. On the other hand, in the billing amount category, 'ROBLOX ', which is characterized by the freedom to create, publish, and play original games within the platform, ranked first, with sales of over 100 billion yen recorded in second place in just half a year. ' Hara God ', third place 'to develop the town earns the coin at roulette is in coin Master ' is ranked. In the monthly active user number category, 'Among Us!', Which has the second highest number of downloads, ranked first, and ' PUBG MOBILE ', which exceeded total sales of 5 billion dollars (about 550 billion yen) and 1 billion downloads, ranked second and third. Was 'Candy Crush Saga ' released in 2012.

Below is a ranking comparing growth from the fourth quarter of 2020 to the first quarter of 2021. The first place in the download category is the simulator '

Phone Case DIY ' that makes your own smartphone case, the first place in the billing amount category is ' Uma Musume Pretty Derby ', and the first place in the monthly active user category is the puzzle game 'Reborn the appearance and room of the client'. It was ' Project Makeover'.

As mentioned above, games occupy a very large position in the sales of smartphone apps, but App Annie also makes a special mention of 'healthcare & fitness'. From 2020 to 2021, 'weather' (up 40% year-on-year) and 'matching / dating' (up 35%) also showed remarkable growth, while 'healthcare & fitness' was 'every quarter'. It is said that it showed a rapid increase of '25%'. This growth is believed to be due to the fact that the pandemic forced them to stay at home, resulting in the focus on 'exercises that can be done at home.'

In addition, according to a survey conducted by IT marketing company Sensor Tower , the billing amount per iPhone in the United States increased by 42% from the same period of the previous year to 138 dollars (about 15,000 yen), which is 'year-on-year comparison'. The 42% increase supports App Annie's 40% year-over-year survey.