The data clearly shows that the revenue of the App Store is twice that of Google Play

by o_Ozzzzk

In the distribution of applications for smartphones, the majority of the market is occupied by " App Store ", which distributes applications for iOS devices such as iPhone and iPad, and " Google Play ", which distributes applications for Android devices. Sensor Tower , a company that analyzes applications, released data analyzed on the number of downloads and revenue of the App Store and Google Play in the first half of 2018 (January - June).

Global App Revenue Reached $ 34 Billion in the First Half of 2018, Up 28% Year-Over-Year
https://sensortower.com/blog/app-revenue-and-downloads-1h-2018

The App Store continues to bring in nearly double the revenue of Google Play, data shows | 9to5Mac
https://9to5mac.com/2018/07/16/google-play-revenue-app-store-revenue/

According to Sensor Tower, the App Store and Google Play customers spent approximately $ 34.4 billion (about 3.8 trillion yen) in the first half of 2018 on smartphone applications and games. In the first half of 2017, the amount spent by people around the world for both app stores was about 26.9 billion dollars (about 3 trillion yen), which means that we recorded an annual growth of 28% in just one year .

While it is clear that the app store market is growing significantly, when you look at the revenue for each of the App Store and Google Play, you notice that there is a big difference. In the first half of 2018, the App Store's revenue is approximately $ 22.6 billion (about 2.5 trillion yen), while Google Play's revenue is about $ 11.8 billion (about 1.3 trillion yen) at the same time , I found that the App Store has almost double score on Google Play.

Looking at the growth rate of revenue, while the App Store recorded an increase of 26.8% compared with the first half of 2017, the growth rate of Google Play at the same time was 29.7%, and as a percentage of revenue growth Thinking about it, Google Plau has got a great deal of troops.

Also, if you look at the number of application downloads for each store, you can see that Google Play is consistently better than the App Store. Approximately 45.8 billion application downloads combined for both stores in the first half of 2017, of which about 13.2 billion were downloads from the App Store, about 32.6 billion downloads from Google Play, about 2.5 times their downloads did.

Looking at the data in the first half of 2018, the number of application downloads has reached about 51 billion, which is an overall increase of about 11.3% compared to the first half of 2017. Approximately 15 billion downloads from the App Store, about 36 billion downloads from Google Play, Google Play continues to be 2.4 times more than downloads from the App Store It is.

Why is there a remarkable difference in the number of downloads in the application store in this way, it is said that the penetration rate of Android terminal is high in developing countries. Android users in developing countries do not download much paid apps. However, since the number of users is simply simple, when you look at the number of downloads of applications including free apps, you get a big difference on the App Store.

Revenues, including billing expenses spent on smartphone games, amounted to approximately $ 26.6 billion (approximately 2.5 trillion yen) in the first half of 2018, an increase of 19.1% compared to the first half of 2017 . It is said that revenue from games accounts for 78% of the total revenue of the app store, and it seems that revenues will be greatly influenced by how profitable can be raised in games for smartphones.

The top three of the game revenues in both stores are accounted for by Tencent Games ' champion Eiya , Mixi ' s Monster Strike , Fate / Grand Order by Aniplex , Sensor Tower reports.