Among the revenues of mobile apps in 2018, it turned out that '76% is based on games'

It is estimated that the number of smartphone users will continue to increase to approximately 3 billion people in 2018 and to approximately 3.8 billion people in 2021. As the number of users has increased, mobile application revenues have also risen sharply . Meanwhile, mobile application revenues in 2018 are expected to reach 92.1 billion dollars (about 10 trillion yen), and furthermore, 76% of them are for mobile games, as evidenced by a report by research firm Newzoo became.

Newzoo Global Mobile Market Report 2018 | Light Version | Newzoo
https://newzoo.com/insights/trend-reports/newzoo-global-mobile-market-report-2018-light-version/

Newzoo: Smartphone users will top 3 billion in 2018, hit 3.8 billion by 2021
https://venturebeat.com/2018/09/11/newzoo-smartphone-users-will-top-3-billion-in-2018-hit-3-8-billion-by-2021/

The graph below shows the expected trend of the number of smartphone users in the world. The total number of smartphone users is listed at the top of each graph, from the top is North America, South America, Western Europe, Eastern Europe, Middle East and Africa, Asia Pacific (excluding India, China), India , Representing the number of users in 8 areas up to China. Looking at this graph, we can see that the number of smartphone users in the world reaches approximately 3 billion people in 2018, and by 2021 that number is estimated to be about 3.8 billion people.

In addition, after 2018, it is expected that it will occupy more than 50% of the total number of smartphone users in the Asia Pacific region including India and China. This is because the number of smartphone users in India is expected to expand significantly. India boasts the second largest in the world smartphone market as of 2018, but currently it has only about a quarter of the people smartphones. For this reason, the number of smartphone users in India is expected to grow explosively in the future, and as a result, the number of smartphone users in Asia is expected to increase greatly.

The table below shows the number of smartphone operators by manufacturer as of June 2018, and you can see how many smart phones of which manufacturers are used. Looking at the table, Samsung is ranked first, followed by Apple and second, followed by Oppo, Xiaomi, Huawei and Chinese manufacturers. Looking at the share, Samsung and Apple exceeded 50% of market share, you can see that these two companies alone have many users.

Next, looking at the number of tablet terminals in operation, Apple has acquired approximately 67% of market share, the second place Samsung is about 17%, after 3rd place is less than 5% It is clear that it is. On the tablet terminal you can see that the iPad is in a strong state.

Below is a graphical representation of mobile application sales. Sales are stated at the top of each graph, "revenue of applications other than games" is green, "revenue of game application" is represented by blue. Looking at this graph, the revenue of the game application peaked at 78% of the total in 2016, and after that it maintained a level of 76%, and the entire revenue has risen on the right. Although it will be the forecast value after 2019, in the forecast of 2018 the revenue of the entire application is expected to reach 92.1 billion dollars (about 10 trillion yen), and the game application alone will cost about 70 billion dollars (about 7 trillion It is expected to raise profits of ¥ 800 billion).

Next, looking at the ranking of sales of game software makers of iOS, the first place is Tencent's revenue of about 2 billion dollars (about 220 billion yen), the second place and the following continued with Netease, King, Bandai Namco Entertainment , And five of the top 10 companies are domestic companies.

Also, looking at the rankings by Android's game software makers, the first place is King with revenue of about 650 million dollars (about 72 billion yen), the second place with Supercell, Bandai Namco Entertainment, Playrix games followed It is. In addition, the number of domestic companies was three among the top 10 companies.

When comparing the revenue of the game application on iOS and Android, since the revenue of Android is overwhelmingly small even if it ranks first among only the number of users, the number of users who play content games for mobile games is You can read that there are more people from the table.