Apple sells 33.8 million iPhones in the last quarter but also turned out to be a decline in profit for the third consecutive quarter

ByDsleeter _ 2000

IPhone 5s and 5c released on 20th SeptemberThen,October 23 announces "iPad Air" and iPad mini with Retina displayAccording to the data released on October 28, although it sold 33,800,000 iPhones and 14 million iPads only in the last 4 th quarter, eventually it is the third consecutive decline in profit It turned out that it was.

Apple - Press Info - Apple Reports Fourth Quarter Results
http://www.apple.com/pr/library/2013/10/28Apple-Reports-Fourth-Quarter-Results.html

Apple sells 33.8 million iPhones and 14 million iPads in fiscal Q4 2013 - Neowin
http://www.neowin.net/news/apple-sells-338-million-iphones-and-14-million-ipads-in-fiscal-q4-2013

Apple rides iPhone 5C and 5S to quarterly sales record, profit remains down | Ars Technica
http://arstechnica.com/apple/2013/10/apple-rides-iphone-5c-and-5s-to-quarterly-sales-record-profit-remains-down/

According to Apple's announcement, sales in the fourth quarter (July - September) of 2013 are 37.472 billion dollars (about 3.6 trillion yen), net income is 7,512 million dollars (about 732.5 billion yen) It was. Compared with the results for the same period last year, sales increased by 4.2%, while net income decreased by 8.6%, resulting in higher sales and lower profits. In addition, net income declined for the third consecutive quarter, following minus approximately 18% in the second quarter and minus approximately 22% in the third quarter.

The following is a comparison of results in the last quarter and the same period last year. You can see that the growth graph on the left shows growth, whereas on the right profit graph shows the decrease.


Here is a breakdown of sales by product. The Macintosh series decreased by about 7%, while the iPad series remained almost flat, the iPhone series showed a substantial growth of about 30% as a whole.


Here is a thing that graphically charts the number of sales by goods by time in time series. IPhone series, iPad series show an increasing trend, whereas only iPods are on the downward trend.


In the first quarter of 2014 which will be the next announcement, attention will be paid to how much the new iPad Air, new iPad mini, new MacBook and Mac Pro will contribute to sales in addition to iPhone 5s / 5c It is place.