Apr 08, 2022 16:00:00

The top mobile game sales rankings in the first quarter of 2022 are monopolized by Chinese companies such as 'Honor of Kings,' 'PUBG Mobile,' and 'Genshin.'

Sensor Tower, a mobile market research firm, has announced the '2022 Q1 Mobile App Ranking'. In addition to the growth rate by genre, such as the remarkable increase in medical apps by 102% compared to the same period of the previous year, the download ranking of mobile games has also been clarified.

Global App Revenue Growth Was Flat in Q1 2022, While Usage Grew Nearly 5%

https://sensortower.com/blog/app-revenue-and-downloads-q1-2022

Below is the 'growth rate by category' that Sensor Tower analyzed the world's top 100 apps in each category. The growth rate of medical apps is overwhelming, up 102% year-on-year, followed by navigation by 24%, travel by 19%, business by 15%, shopping by 14%, and finance by 13%. Increase, education increased by 13%. According to Sensor Tower's analysis of medical apps that recorded outstanding growth rates, 'because the usage rate of new coronavirus infection (COVID-19) related apps has skyrocketed.'

“Sales” of apps due to billing and subscriptions increased by 0.6% year-on-year, almost flat. Looking at the breakdown, the App Store increased by 5.8% and Google Play decreased by 8.5%.

The sales ranking for each app is as follows. Looking at the Overall Revenue on the far left, Tik Tok was the winner in the first quarter of 2022, with YouTube in 2nd place, Disney + in 3rd place, Tencent Video in 7th place,

iQlYI in 8th place, and 9th place. HBO Max and video distribution services are doing well, and Japanese manga apps such as Piccoma and LINE Manga are also doing well. Although there are differences in the rankings of the App Store (center) and Google Play (far right), the impression is that the top ten faces are almost the same.

Next, the result regarding 'number of downloads' is as follows. The total number of smartphone app downloads in the first quarter of 2022 increased by 1.1% year-on-year, a 'slight increase'. The breakdown by platform is that the App Store increased by 1.2% and Google Play increased by 1.1%, so there is almost no difference.

Looking at the download ranking for each app, TikTok won the championship, achieving two crowns together with the sales ranking. Looking at the overall ranking on the far left, 1st place TikTok, 2nd place Instagram, 3rd place Facebook, 4th place WhatsApp, 6th place Telegram, 7th place Snapchat, 8th place Messenger and social system dominate the ranking. The breakthrough of social apps is common in the rankings for each platform, but there are also differences such as YouTube being in second place in the App Store ranking and TikTok in third place in the Google Play ranking.

Next, the analysis of 'mobile games' is as follows. The mobile game market seems to be shrinking, with overall sales of mobile games down 7.1%, App Store down 2.3%, and Google Play down 13.8% year-on-year.

The sales ranking for each app is as follows, and overall, 'Honor of

Kings ,' ' PUBG Mobile ,' ' Genshin ,' and Chinese companies have achieved three crowns. Japan-related is 8th place ' Uma Musume Pretty Derby ' and 9th place ' Sangokushi Shinsen', but Sangokushi Shinsen is a game developed by a Chinese company based on the IP of ' Sangokushi 13 ' of Koei Tecmo Games. For each platform, ' Monster Strike ' is on the App Store side and ' Pokemon GO ' is on the Google Play side.

Next, about the 'number of downloads' of mobile games. In the first quarter of 2022, mobile game downloads were up 2.1% year-on-year, the App Store wasn't up or down, and Google Play was up 2.5%.

Looking at the download ranking for each app, the battle royale game '

Garena Free Fire: Heroes ' was ranked first overall, the action game ' Subway Surfers ' that avoids obstacles was ranked second, and the third was. ' Merge Master ' is a popular puzzle game with simplicity and high addictiveness. The top ranking of Google Play is the same as the overall ranking, but in the App Store, the popular word guessing game 'Wordle' that has been a hot topic since the beginning of 2022 is second, and ' Coloring Match ' that mixes ink to make the same color as the theme. Is in 3rd place.

In addition, since the annual sales of mobile apps in 2021 recorded double-digit growth, it can be said that the results of the first quarter of 2022 show a slowdown in growth. Regarding this situation, Sensor Tower said that the record growth in 2021 was due to the special demand for mobile apps generated by COVID-19, and the slowdown in this term was affected by the disappearance of special demand and the continuous inflation in various countries around the world. We analyze and describe the slowdown in growth as 'normalization.'