Descent of sales of iPhone / iPad / Mac can not stop

Apple announced its third quarter results in 2016. In the second quarter of 2016, iPhone sales fell by 16% compared to the same period last year, but the same trend is seen in this term, and sales are decreasing in all three devices, iPhone, iPad, and Mac.

Apple Inc. Q3 2016 Unaudited Summary Data
(PDF file)http://images.apple.com/pr/pdf/q3fy16datasum.pdf

Apple's sales fall across iPhone, iPad, and Mac | The Verge
http://www.theverge.com/2016/7/26/12290408/apple-q3-2016-earnings-device-sales-chart

Apple's iPhone sales slump again as questions loom over the iPhone 7 - The Verge
http://www.theverge.com/2016/7/26/12289832/apple-iphone-sales-q3-2016

This is the trend of total sales by country. Overall, Apple sales are down 15% compared to the same period last year, while sales in the US, Europe, China and other Asia Pacific declined, only sales in Japan are rising.


IPhone · iPad · Mac · Service · Others Sales by each product are as follows. As for sales volume, iPhone is down 15%, iPad by 9% and Mac by 11% compared to the same period last year. Looking at sales, iPad increased by 7%, despite a decline in unit sales, service-related revenues such as the App Store were up 19%. Revenues from service related momentum are beyond Mac sales.


The Verge IT-related news site graphs the change in sales of iPhone, iPad, and Mac from 2014 to 2016. Especially fluctuations in iPhone unit sales are conspicuous, but both devices are having a downturn.


Furthermore, graphs of device sales by quarter from 2012 to 2016 look like this. From the left, the graph is a series of iPhones, iPads and Macs, with growth growing from 2015 to 2016, you can see that the graph gradually tends to decline.


Market research companyGartnerExpects smartphone sales to be gentle on a global scale in 2016, and Apple, which relies on iPhone for 60% of revenue, is considered to be affected beyond Google and Samsung.