Instagram's monthly active users reach 600 million accounts, establishing the "SNS Top 3" position

The SNS "Instagram" sharing photos and videos is continuing rapid growth, and in December 2016 it increased the number of users by 100 million in just six months and the number of monthly active users (MAU) reached 600 million accounts What we have reached was announced on the blog.

600 Million and Counting - Instagram Blog
http://blog.instagram.com/post/154506585127/161215-600million

Instagram Reaches 600 Million Users, Growing Faster Than Ever | Social Media Today
http://www.socialmediatoday.com/social-networks/instagram-reaches-600-million-users-growing-faster-ever

As noted in the blog "Many things have changed this year", it seems to be said that 2016 was a major turning point for Instagram. In March 2016Feed specification changedIn addition, in May 2016Icon and UI change greatlyIt is being done. Speaking of celebrities' remarks in the past even in Japan, Twitter was a market price, but in recent years some people may feel that it was said that "◯◯ posted it to Instagram." In commemoration of 600 million accounts achievement, Instagram posts the following animation.

Today we are proud to announce a community of more than 600 million. From all of us at Instagram, thank you. ❤https://t.co/DqHwU0y2LvPic.twitter.com/OUNyb08tNu

- Instagram (@ instagram)December 15, 2016

According to SNS related media "Social Media Today", the number of accounts of major SNS is as follows. Given that the first place and the second place are Facebook camps, you can see that Instagram is in a position not to be an exaggeration to say that it is actually second place.

1st: Facebook/ 1.99 billion MAU
Second place: Messenger/ 1 billion MAU
3rd place: Instagram/ 600 M MAU
4th: Twitter/ 317 million MAU
5th place: Pinterest/ 150 million MAU
6th: LinkedIn/ 106 million MAU

Furthermore, noteworthy is that the growth pace is rising. Instagram had reached 300 million MAU in December 2014 and was reported as "It was in line with Twitter", but it reached 400 million MAU in September 2015 nine months later. In addition, it reached 500 million MAU in July 2016 after 10 months, but the pace further increased from there, and it took only 6 months to reach 600 million MAU.

Also, in recent years the expansion of users in the Asian region has been successful. For calculation purposes, the state "one in ten people on the planet uses Instagram" has come.