Instagram withdraws short movie enhancement update due to user's fierce opposition, while Zuckerberg said, 'Double the recommendations displayed on Instagram and Facebook.'
In Meta's second quarter of 2022 (April-June) earnings announcement, CEO Mark Zuckerberg also announced that 'recommendations displayed on Instagram and Facebook will double.' Instagram, a photo sharing SNS, also announced a policy change centered on
Meta --Meta Reports Second Quarter 2022 Results
https://investor.fb.com/investor-news/press-release-details/2022/Meta-Reports-Second-Quarter-2022-Results/default.aspx
Meta to double the dose of force-fed filler on Instagram, Facebook in 2023 [Updated] | Ars Technica
https://arstechnica.com/tech-policy/2022/07/meta-to-double-the-dose-of-force-fed-filler-on-instagram-facebook-in-2023/
Instagram walks back TikTok-style changes — Adam Mosseri explains why --The Verge
https://www.theverge.com/2022/7/28/23282682/instagram-rollback-tiktok-feed-recommendations-interview-adam-mosseri
Meta, which operates Instagram, released the second quarter 2022 financial results report on July 27, 2022. According to the financial results announcement, Meta's sales are 28,822 million dollars (about 3.88 trillion yen), operating profit is 8.358 billion dollars (about 1.1 trillion yen), and net profit is 6,687 million yen. It was a dollar (about 900 billion yen). Compared to the same period of the previous year, sales decreased by 1%, operating income decreased by 32%, and net income decreased by 36%. Meta reported the first decrease in sales since its listing.
In addition, Facebook's daily active users (DAU) averaged 1.97 billion as of June 2022, up 3% year-on-year, according to earnings reports. The number of monthly active users (MAU) was 2.93 billion as of June 30, 2022, an increase of 1% from the previous year. The number of impressions of advertisements increased by 15% from the previous year, and the average price per advertisement decreased by 14% from the previous year.
In a question and answer session of the (PDF file) financial report, Meta has revealed plans to display AI-recommended Reels in the feed more than twice as much as before. At the time of writing the article, it seems that about 15% to 20% of Instagram and Facebook feeds are recommended by AI, but in the future it is predicted that about one third of the feed will be recommended content.
'One of the major changes in our business was due to the users and accounts that social feeds mainly follow, even if they don't gradually follow creators,' Zuckerberg said. It's now decided by AI recommending content that users find interesting from Facebook and Instagram as a whole. '
However, users have voiced opposition to Instagram, which has gained popularity as a photo-sharing social network, to increase the number of Reels. At the time of writing, nearly 230,000 people agreed with the signing site Change.org , calling for 'Instagram to Instagram again (don't try to be TikTok, we just want to see cute pictures of our friends)'. Is signed.
CEO posted an explanation video in response to criticism that 'Instagram is chasing TikTok and becoming too video dominant' --GIGAZINE
In response to user backlash, Instagram president Adam Mosseri said in an interview with IT news site The Verge, 'Users are dissatisfied with the new feed design and usage data is not very good. So we need to take a big step and reorganize and understand how we want to move forward. ' Instagram has improved its algorithm to reduce the number of recommended posts in the app, and revealed that the 'feature of full-screen movie display' that was being tested will be phased out by the end of August 2022. ..
'I'm glad I took the risk. If I don't fail once in a while, I can't think of big things or bold things, but we need to take a step back and reorganize. We have a lot. I learned that. I plan to work on incorporating new ideas and rewinding some of them. '
An Instagram spokeswoman said, 'We temporarily reduce the number of recommendations displayed in our feed to improve the user experience. We are aware that changes to the app may be adjusted. We believe Instagram needs to evolve as the world changes, but we want to be able to make the right changes over time. '
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