Video ads like TV commercials are coming to stationary game consoles such as Sony PlayStation and Xbox
Video advertisements, such as TV commercials, in which on-screen content is invisible and played, are becoming commonplace on video distribution platforms such as YouTube. Axios, an overseas news media, reported that such TV commercial-like video advertisements are coming to stationary game consoles.
playerWON launches to bring TV ads to console games --Axios
TV-Style Commercials Are Coming To Console Games
https://www.axios.com/playerwon-launches-tv-ads-console-games-1c02dd1a-2f6d-4e02-bd8d-b6f8b870f844.html
'Advertising' is the most effective and easy way to monetize game apps for smartphones. Advertisements have become almost commonplace in game apps and browser games, but there are almost no advertisements only on 'stationary game consoles'. This is because stationary game console developers and game development studios were 'afraid that awkward advertising experiences would ruin user engagement,' Axios wrote. However, by using the platform called 'playerWON', which is under development, it will be possible to run video advertisements like TV commercials even on titles for stationary game consoles.
playerWON is an advertising platform owned and operated by Simulmedia, which develops advertising technology for TV. With playerWON, players get exclusive in-game benefits in exchange for 15 or 30 seconds of video ad viewing.
'We have signed contracts with some of the world's largest game studios, such as Electronic Arts (EA) and Tencent's Hi-Rez Studios,' said Dave Madden, Executive Vice President at Simulmedia. Madden also claims that by using playerWON to serve ads to gamers, advertisers will be able to promote to younger generations.
According to Simulmedia, the company has been testing playerWON for over a year, and the video ads played on the platform are basically 'out of those played as TV commercials that have passed their own scrutiny.' It seems to be.
Game developers can use playerWON to add video ads to the game and set what is offered as a reward when the ad is played. Simulmedia can check whether the video ad has been played through the ad server, and if it can be played, it will notify the game that it can provide a reward. In addition, 'in-game currency' and 'skins that can be used in the game' are listed as rewards.
According to Simulmedia's tests over a year, players seemed to be happy to play video ads delivered via playerWON in order to get free benefits, and up to 10 video ads were played per day. It seems to be.
The title actually used in the playerWON test is Hi-Rez Studios' free-to-play title '
Madden said, 'The number of game users and game play time has exploded due to the increase in free games that can be played on stationary game consoles and PCs such as Fortnite, Apex Legends, Call of Duty: Warzone, Roblox. However, more than 90% of players do not charge for free basic play games, 'said the game as it entered the stage of finding new sources of revenue as free basic play games became popular. Insisted that there was.
Madden's goal is to continuously build a system for delivering video ads via playerWON and grow the advertising market for stationary game consoles, which is still in its infancy. The number of titles compatible with playerWON will be expanded to 12 titles by the end of 2021.
On the other hand, there is a lot of user opposition to the ads that appear in the game. In the past, when EA displayed a full-screen advertisement in the game, it was flooded with complaints from players, and the VR game that announced the implementation of the advertisement display test was flooded with criticism from users and the test was canceled. made situation has or occur.
Related Posts:
in Game, Posted by logu_ii