Is 'Unity' which became the standard of the 3D game engine preparing for public offering?

Unity Technologies, which develops a real-time 3D rendering platform with about 50% share of smartphone game applications, reports that IPO is under consideration. IPO by Unity, which grew to scale to over 300 million dollars (about 33 billion yen) annually as of 2018, is likely to attract great attention in the stock market with a view to the growing game industry and the AR / VR market.

Unity Technologies Targeting 2020 IPO: Sources on Cheddar
https://cheddar.com/media/unity-technologies-targeting-2020-ipo-sources

Unity that develops a 3D game engine secures about 50% in mobile 3D games for smartphones and about 60% in 3D engines for AR / VR, realizing a 3D experience regardless of the type of terminal Terminals that use Unity's technology have reached 3 billion units worldwide. Unity is becoming indispensable for 3D games and VR, but in April 2018 CEO John Ricchero told Cheddar news media that annual sales reached 300 million dollars (about 33 billion yen) It is said that it will further increase sales from the expansion trend of 3D game market.

According to the information Cheddar got from the stakeholders, Unity is preparing for the initial public offering in the first half of 2020. Unity spokeswoman says, "IPO's rumors, I will not comment on speculation."

According to Newzoo 's survey, the smartphone game market has reached 70.3 billion dollars (about 7,800 billion yen) in 2018 and it has become a majority of the game market. Looking at the growing mobile game market, Unity's market value, which accounts for 50% of the market share, may increase, and Unity's IPO is likely to be of great interest to investors.

Analyst Brandon Ross is attractive to investors in that investing in Unity is able to enjoy the benefits of growing gaming business without looking for "winners" among game developers We point out that it will be worth investing in Unity's IPO.

Unity started from game engine development for mobile games, but now it also offers a 3D engine to leading technologies such as AR / VR and even displays advertisements of more than $ 1.05 billion a month (about 120 billion yen) There is information that there is also an advertising platform, and half of the company's sales are obtained from the advertising platform. In addition, we are also diversifying our management by acquiring Vivox , a chat service that is also used at Fort Knight , and we expect that investors awaiting public offering are highly anticipated from their growth potential.

As Unity's corporate value is estimated at 3 billion dollars (about 330 billion yen) as of June 2018, if IPO takes place in the first half of 2020 it will be noted as a major project.