Apple is asking developers to call apps for Apple Vision Pro 'spatial computing apps' rather than 'AR apps' or 'VR apps'

The Apple Vision Pro headset, which Apple plans to release in February 2024, will implement ' spatial computing ' that displays application windows and content in three-dimensional space, allowing you to display various functions without being limited to the screen. Operation is now possible. On a web page published for Apple Vision Pro app developers, Apple avoids calling apps for Apple Vision Pro 'AR apps' or 'VR apps,' and calls them ' spatial computing apps.' It has become clear that developers are being asked to call ``.

Submit your apps to the App Store for Apple Vision Pro - Apple Developer

Apple Won't Let Developers Call Vision Pro Apps VR Or AR

Apple: Developers shouldn't refer to visionOS apps as AR or VR

Apple tells developers NOT to use “virtual reality” when talking about Vision Pro | TechRadar

Apple has announced that it will start selling its own headset, Apple Vision Pro, in the United States on February 2, 2024. Equipped with an ultra-high resolution display with 23 million pixels per eye, an advanced audio experience, a high-performance eye tracking system, a unique dual-chip silicon design, and access to over 1 million apps distributed on iOS and iPadOS. About. The storage is 256GB, and the selling price is $ 3,499 (about 500,000 yen).

The release date of Apple's 'Vision Pro' is decided on February 2nd, storage is 256GB and price is over 500,000 yen - GIGAZINE

Apple has released a web page for app developers that explains points and precautions when developing and publishing Apple Vision Pro apps. According to Apple, most iOS and iPadOS apps can be extended to Apple Vision Pro without any additional work, and those who want to develop specialized apps can take advantage of the visionOS SDK in Xcode 15.2 .

It also includes advice on how to test your app, screenshots and previews that appeal to users, and notes on app descriptions . In app descriptions, Apple requires that each word be capitalized, such as ' A pple Vision Pro ,' that the definite article 'the' not be added before 'Apple Vision Pro,' and that the name of the OS be We request that the first letter be lowercase, such as ' v isionOS'.

One that is particularly interesting and attracting attention is the following: ``Please call your app a ``spatial computing app''. 'Please do not use terms such as 'extended reality (XR: cross reality)' or 'mixed reality (MR: mixed reality).'

Technology media 9to5Mac notes that although most of Apple's marketing materials refer to Apple Vision Pro as a 'spatial computing platform,' at WWDC23 in June 2023, when Apple Vision Pro was announced, CEO Tim・Mr. Cook points out that he called it an 'AR platform.'

If you watch the WWDC 2023 presentation on YouTube, you can see that at the 1 hour 21 minute 26 second mark, Cook says, ``Today, I am announcing a completely new AR platform along with a revolutionary new product (Vision Pro).'' I'm excited about what we can do.''

WWDC 2023 — June 5 | Apple - YouTube

Apple seems to be pushing 'spatial computing' in the branding of Apple Vision Pro to differentiate its products from AR/VR/XR/MR headsets from other companies.

UploadVR, a web media specializing in the field of VR, says, ``What other companies in the industry call virtual reality (VR), Apple simply calls it 'fully immersive.' It appears to be taking the view that Apple Vision Pro content does not require specific terminology along the spectrum.'

It is unclear how strongly these rules will be applied, and if ' VRChat ' is released on Apple Vision Pro, will the name change to 'SpatialChat' or ' Superhot VR ' will become 'Superhot Spatial'? I don't know if it will be.

in Software,   Hardware, Posted by log1h_ik