The reason why Apple Vision Pro costs over 500,000 yen is because it's 'future technology available today'
On February 2, 2024 local time, Apple Vision Pro, Apple's first AR goggles, was finally released in the United States. This Apple Vision Pro has a very high price tag of $ 3,499 (about 520,000 yen), but Apple CEO Tim Cook said that ``This is future technology that can be obtained today.'' Masu.
Tim Cook talks new Apple Vision Pro - Good Morning America
Tim Cook says Vision Pro costs $3,500 because it's 'tomorrow's technology today' - 9to5Mac
https://9to5mac.com/2024/02/02/tim-cook-vision-pro-interview/
On February 2, 2024, the day Apple Vision Pro was released, Apple CEO Tim Cook visited the Apple Store on Fifth Avenue in Manhattan, New York, and appeared on ABC's morning information program Good Morning. I appeared in America to promote the release of Apple Vision Pro.
'Apple Vision Pro is a spatial computer, so I think it's going to be used in a lot of different ways,' Cook said during an appearance on Good Morning America. 'As you know, the iPhone gave us the mobile computer. 'The Mac gave us a personal computer, and Apple Vision Pro is the first spatial computer.'
'People will use Apple Vision Pro in a variety of ways. Some people will use it to talk with others on FaceTime, others will use it for training, and others, such as surgeons, will use Apple Vision Pro. 'The number of use cases is huge, similar to computers. We already have over 1 million apps for Apple Vision Pro,' Good Morning America said. host Michael Strahan.
Furthermore, in response to suggestions that the spread of head-mounted displays like Apple Vision Pro will weaken the connections between people in the real world, CEO Cook said, ``Apple Vision Pro will further weaken the connections between people. You don't have to be immersed in it. Apple Vision Pro can augment your reality. So you and I can sit here with our headsets on and have a conversation. We can even see each other's eyes. At the same time, we can also see the screens around us. Therefore, Apple Vision Pro can strengthen our connections. 'This was an important design for us because we wanted people to be able to see each other's eyes while wearing the headset instead of having their eyes blocked.' I spoke.
In addition, when asked about Apple Vision Pro's extremely aggressive pricing of $3,499, CEO Cook said, ``My view is that Apple Vision Pro is the technology of the future that you can get today. Already packed with 5,000 patents, we took the development of Apple Vision Pro very seriously. Some people pay the base price of Apple Vision Pro on a monthly basis, while others pay all at once. I've talked to a lot of people online, and a lot of them said they were going to buy Apple Vision Pro. No one will know what will happen until time passes. However, as of today, we believe we have set an appropriate price,'' he said, emphasizing that the price was appropriate.
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