Apple is focusing on promotional sales pitches for Vision Pro and is preparing demos of up to 25 minutes.
Apple's first AR headset,
How to Buy Apple Vision Pro: $3,499 Device to Go On Sale Feb. 2 - Bloomberg
https://www.bloomberg.com/news/newsletters/2024-01-14/how-to-buy-apple-vision-pro-3-499-device-to-go-on-sale-feb-2- lrdjtdm7
Apple Vision Pro demos will include scanning your glasses to identify your prescription - The Verge
https://www.theverge.com/2024/1/14/24037822/apple-vision-pro-store-demos-release
Apple's Vision Pro will begin accepting pre-orders from January 19, 2024, and will be released on February 2. 'Apple expects initial sales to surge as early adopters buy the Vision Pro, but demand will taper off thereafter,' said Mark Garman, a reporter at Bloomberg who is well-known for his Apple-related leaks. pointed out. To meet demand from early adopters, Apple plans to have double the amount of Vision Pro in stock on the weekend it goes on sale.
Vision Pro is an MR goggle that allows you to enjoy both VR and AR, but since few consumers are familiar with MR, the trial experience using Vision Pro displayed at stores is expected to be particularly important. It has been. If the Vision Pro doesn't fit the user's head properly or doesn't have the right lenses attached during the trial run, the whole experience will be ruined, and Apple could lose $3,499 in sales forever. ``There is a gender,'' Garman pointed out.
So Apple is 'preparing its most sophisticated sales pitch yet, including demos of up to 25 minutes,' Bloomberg reports. In preparation for this, Apple will invite hundreds of employees to its headquarters in Cupertino, California in January 2024 to provide detailed explanations to help store staff properly understand the 'sales pitch for Vision Pro.' It seems that he did it.
A demo of the Vision Pro that customers can experience will be shown at the Apple Store, a physical retail store, from 8 a.m. on February 2, the device's release date. In the case of the largest Apple Store, more than a dozen demo machines will be permanently installed, and there will also be a dedicated seating area where presentations will be held.
In the Vision Pro demo, an Apple Store employee first shows how the app scans the face of the person wearing the Vision Pro. This allows employees to know what size light seals, foam cushions, and bands the wearer needs. There are more than 25 different shapes and sizes of light stickers that prevent outside light from entering the field of vision when wearing goggles, so ``How the app scans the face of the Vision Pro wearer'' It seems to be quite important. Please note that the foam cushion is only available in two sizes.
In case the users who participated in the demo are wearing glasses, Apple has a device in the store that scans the lenses of the glasses and obtains information. This device is used to obtain information about the glasses' lenses, and one of the hundreds of lenses prepared for demonstration purposes is selected to suit the user. By attaching this lens to the demo device, users can experience the demo with a lens that is suitable for their own vision.
Once the demonstrator is ready with the appropriate light seals, foam cushions, and lenses, employees begin to demonstrate how the Vision Pro operates. The explanation includes ``How to operate the pointer using the user's line of sight,'' ``How to operate with gestures,'' ``How to hold the headset,'' ``How to adjust the headband using the fit dial,'' ``Virtual reality (VR) and augmented This includes 'How to operate the Digital Crown used to transition reality (AR).' In addition, it seems that the Vision Pro's field of view during the demonstration can be confirmed even on the iPad owned by Apple employees.
After these explanations are completed, the user can finally wear Vision Pro, but even after wearing it, the user needs to calibrate Vision Pro while practicing eye tracking sensitivity and gesture operation. there is. This calibration apparently includes things like ``looking at circular dot patterns set at different brightnesses'' and ``scanning your hand within the field of view of the device.''
Once this is finished, the Vision Pro demo finally starts. Four demos will be performed in the following order, and it will take up to 25 minutes to experience all of them.
1: Users are directed to the Photos app and can view still images on Vision Pro similar to those preloaded on Apple's other devices. You can also experience panoramic shooting with Vision Pro.
2: Watch a 3D image that Apple calls a spatial photo (a photo of a child hitting a piñata) and a spatial video (video of a birthday party).
3: Learn how to use Vision Pro as a replacement for your computer or iPad. You can experience how to arrange multiple app windows in space, scroll web pages in Safari, etc.
4: 3D movies of wild animals, the ocean, sports, etc. will be played. You can also experience an impressive 3D movie that will make you feel like you are actually walking a tightrope.
The goal of the Vision Pro demo is to ``provide an engaging, yet non-fatiguing experience for users,'' and ideally, the goal is to make users ``want to use it more,'' Bloomberg reports.
Apple is asking hundreds of employees who received training at its headquarters to 'tell their colleagues about the Vision Pro sales process.' Additionally, retail store employees will have ``time to experience Vision Pro for themselves'' prior to its release.
Apple has made it an important issue to ensure that users who try Vision Pro can enjoy a comfortable trial experience. However, it is clear that this becomes more difficult as the trial time increases, and some Apple employees said, ``My head was tired and sweaty after just 30 minutes of use.''
In addition to the demo area and sales area, the Apple Store will also have an area to display Vision Pro, but customers cannot actually wear and use the Vision Pro on display. Although it depends on the size of the store, it seems that each store will have about 2 to 4 Vision Pros for display.
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in Hardware, Posted by logu_ii