Pointed out that most of the videos on TikTok are advertisements
A report has been published that investigates the extent to which advertisements and affiliate content are mixed into videos on TikTok. According to this study, about 30% of the content is advertisements, and it points out that ``the frequency with which advertisements are displayed is about the same as on network television.''
1,000 TikToks experiment confirms the app is mostly ads | Mashable
In the United States, a movement to ban TikTok is underway, with a bill banning TikTok being submitted to Congress, and the state of Montana enacting the first TikTok ban law in the United States.
However, young people in the Z generation in the United States use TikTok for about 79 minutes a day, and it seems that the time spent using TikTok continues to increase even among adults over the age of 18. Research also shows that children spend more time on the app each day on TikTok than on YouTube.
It turns out that children spend an average of 107 minutes per day on TikTok, significantly exceeding the 67 minutes on YouTube - GIGAZINE
Two reporters from Business Insider investigated the extent to which advertising-related content is mixed into the videos published on TikTok.
The investigation was conducted by a reporter living in Southern California and a reporter living in Northern California, who played a video on TikTok for three hours on Saturday night. They each play 500 videos, compile the types of videos played in a Google spreadsheet, and study how often ad-related content comes across. Please note that the survey only focuses on videos and slideshows played on TikTok, and TikTok Stories and live streaming TikTok LIVE are not included in the survey.
As a result of the survey, one person said that over 64% of the content was regular content, and the remaining 36% was blatant advertising-related content. Another reporter in charge of the investigation said that 71.8% of the content was regular content and 28.2% was advertising-related content. In other words, an investigation by a Business Insider reporter reported that about 30% of TikTok videos were advertising-related content. The majority of advertising-related content was regular advertising, and the rest was affiliate content, sponsored content, business and product promotions, and product reviews.
The reporter who conducted the investigation acknowledged that it was an 'unscientific experiment,' but noted that TikTok is famous for keeping the details of its superior algorithm a secret, so he said, 'It takes a lot of time and effort to make videos that stream on TikTok.' It was necessary to quantify this.'
Reporters who conducted the investigation said they were shocked not by the amount of advertising, but by the amount of ads and product promotions that were mixed into seemingly innocuous videos. 'Before I started my research, I was frustrated by the amount of ads I was seeing, but I couldn't say that they were really interfering with my content viewing experience.' 'I've noticed that every two to three videos have ads in them,' he said, lamenting the increase in advertising videos disguised as regular videos.
Additionally, complaints from TikTok users about the increase in advertising-related content are increasing, and many videos have been posted pointing out that ``TikTok's For You Page (FYP) is filled with advertisements.'' Masu.
TikTok has been looking to monetize its app in recent years, launching the e-commerce feature TikTok Shopping and an affiliate program. This allows creators to earn a portion of the sales of the products they promote. It is also reported that TikTok is planning to sell its own branded products like Amazon.
In addition, TikTok is testing an ad-free version for $ 4.99 (about 760 yen).
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in Mobile, Software, Web Service, Video, Posted by logu_ii