YouTube removes ``function to manage the type of advertisement inserted in the video''

On YouTube, creators were able to choose whether to display advertisements and what types of advertisements to display when posting videos. Among these, it has been revealed that the ``function to select the type of advertisement to display'' will be removed, and it will be displayed automatically as appropriate.

Simplifying & Improving Ad Controls - YouTube Community
https://support.google.com/youtube/thread/233723152

YouTube is going to remove some ad controls for creators - The Verge
https://www.theverge.com/2023/9/6/23862198/youtube-ad-controls-creators-remove

YouTube has announced that it will expand on best practices within its creator community to simplify and improve the way ads are enabled in its video posting tool, YouTube Studio, to optimize revenue for creators.

As one of the measures to that end, we have announced that we will simplify the ad control function in YouTube Studio in the next few months. On YouTube, it was possible to select the ad formats (pre-roll ads, post-roll ads, skippable ads, non-skippable ads) individually and choose which ads to show on your videos. However, for both newly monetized creators and existing creators, YouTube explains that this ad format selection function was 'confusing' and will be removed.

YouTube has also updated its Help Center page titled 'Ad Formats on YouTube' with the option to select ad formats (pre-roll ads, post-roll ads, skippable ads, non-skippable ads) in November 2023. I explained that I decided to abolish it.

Ad formats on YouTube - YouTube Help
https://support.google.com/youtube/answer/2467968

This means that future new uploads will only have the option to enable or disable ads that appear before or after the video. Videos uploaded in the past will retain their existing ad formats, but from now on, when you try to edit a video's monetization settings, you will only see the option to turn ads on or off, not the ad format selection screen. lose.

However, creators will still have full control over mid-roll ads inserted in the middle of videos. You can manually select when to insert mid-roll ads or enable automatic ad insertion.

Creators will not be able to choose the format of the ads that appear before and after the video, but more than 90% of the `` monetization-enabled YouTube videos '' released in 2022 will use four formats (pre-roll ads). , post-roll ads, skippable ads, and non-skippable ads) were all enabled, and only a minority of creators will be affected by the inability to select ad formats. I'm explaining.

In addition, YouTube announced several new features for mid-roll ads to expand advertising opportunities in live streams.

- Before the mid-roll ad appears in the live control room , there will be a 60 second countdown until the ad appears. This allows creators to skip the ad before the countdown reaches zero.
Introduces a new delayed ads button with an option to prevent mid-roll and live display ads from appearing for 10 minutes.
- If an ad is skipped or delayed, creators can always use the 'insert ad' button to manually insert a mid-roll ad.

Additionally, YouTube has added an option to optimize mid-roll ad insertion for long-form videos. At the time of writing, creators have two options to decide when to show mid-roll ads in long-form videos. One is the automatic ad insertion function recommended by YouTube, and the other is the manual ad insertion function in which creators manually set the timing of inserting ads.

In the coming months, creators will have a third option that combines these two options to optimize their mid-roll ads. 'Combined, these recommendations will help you choose the most appropriate time to show your ads to your viewers, benefiting both creators and viewers,' YouTube explains.

·bonus
YouTube has announced measures to improve ads inserted into YouTube videos played on TV screens. According to YouTube, more than 700 million hours of YouTube content is played on TV screens every day.

YouTube is redesigning the streaming experience for viewers and advertisers
https://blog.google/products/ads-commerce/youtube-is-redesigning-the-streaming-experience-for-viewers-and-advertisers/

According to a ``survey of video viewers'' conducted by Kantar , a British marketing company, more than half of video viewers said ``YouTube'' was the first app they opened on their TV screen. A report published by Nielsen , another research firm, revealed that YouTube has held the top share of total streaming time on connected TVs for several months in a row. As you can see, the number of users who use their TVs to watch YouTube is increasing every year.

The way users watch YouTube is also changing, with short videos such as YouTube Shorts already being watched by more than 2 billion users every month, and YouTube's share of total video playback time on mobile devices still being the highest. It's still there. YouTube viewing time on large-screen devices continues to increase, and it has been revealed that 65% of the total YouTube viewing time on connected TVs in the United States is due to playing long-form content of 21 minutes or more. I am.

Romana Pawar, YouTube's advertising director, said that with these changes in the way YouTube is viewed, ``the advertisements displayed on YouTube also need to evolve.''

YouTube is pioneering a fresher and more interactive TV experience, with strong leadership in streaming watch time and future plans to give viewers the best possible experience while streaming on connected TVs. It is said that construction is currently underway.

As part of this, YouTube will revamp its ad experience in 2022. In May 2023, it introduced non-skippable 30-second ads and announced a connected TV-first format.

YouTube finally starts non-skippable 30 second ads - GIGAZINE

We have also started advertising that allows shopping on connected TVs. It is now possible to connect the TV and smartphone and use the smartphone as a second screen , such as playing videos on the TV and commenting on the smartphone, but at this time advertisements are displayed not only on the TV but also on the smartphone. It also introduced the industry's first telephonic sending mechanism.

Additionally, by allowing feed ads to be displayed on a larger screen, viewers can now interact with the ads and take actions while streaming without interrupting video playback.

Users also expect different ad experiences depending on the content they are watching, with 79% of viewers saying they would prefer a video ad delivered throughout the video when it comes to long-form content on a TV screen. They seem to prefer grouped video ads (where multiple video ads are played at once). Based on this research data, YouTube will evaluate new options to create a more seamless viewing experience on the big screen, such as reducing or lengthening ad durations to ensure viewers' uninterrupted video viewing experience. It is said that they are doing so.

Pawar also revealed that with the diversification of ad formats, the company is looking for ways to make it easier for viewers to understand how long the ad will continue to run. According to YouTube research, the majority of viewers want to know the total amount of time left in an ad break and the number of ads that will be served. Therefore, it seems that advertisements for connected TVs will soon have a UI that displays the ``remaining time of the advertisement being played'' and ``the number of advertisements to be played.''


Pawar said the ad updates were 'built based on real-time feedback from thousands of viewers across dozens of markets.'