YouTube official publishes insights to guide creators of short videos, such as `` How does the YouTube short algorithm differ from the algorithm of ordinary videos '' and `` What is counted as the number of views ''
Since around 2021, YouTube, a video sharing site, has added a “
YouTube Shorts Algorithm — Explained!-YouTube
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'Short and long videos have different algorithms,' Sherman said. For long videos, users select and play videos on their smartphones or on the web and get engagement when the video is selected. With short videos, on the other hand, users swipe through the feed one after another to find their favorite short videos that play automatically. Therefore, the number of views for short videos and long videos are measured in different ways.
And while different video-sharing platforms count differently, YouTube takes into account the intent of a user to watch that video and measures some meaningful threshold at which they decide to watch it. So not all short videos swiped on your feed are counted as viewed.
“Not only is taking the action to specifically watch a short video be measured differently than if you found it in your feed, but how long it was watched also affects impressions,” said Sherman. said. However, YouTube does not disclose how impressions are measured in short videos because ``I don't want to be manipulated by users because there is a possibility of fine-tuning each time there is a new interaction.''
Additionally, there is no optimal number of seconds for short videos to get many impressions.
Regarding the 'up to 60 seconds' limit on YouTube shorts, Sherman said, 'There are countless great videos on YouTube, so we have no plans to introduce short videos longer than 60 seconds at this stage.' , denied lifting the restrictions. Also, since most thumbnails are not displayed in short videos, it has been reported that there are no plans to introduce 'open custom thumbnails in short videos'.
In addition, Mr. Sherman said, ``Does the number of impressions change depending on the time of posting the short video?'' ``The timeliness of the content is more important than the time of posting.'' reveals that it will not change.
Some users believe that YouTube has to post 10 or more short videos a day to attract attention. On the other hand, posting a lot of videos doesn't unlock some secret feature. Rather, it is recommended that you should limit the number of videos you post and try to improve the quality.
Also, we do not recommend the method of ``If the short video you posted is not popular, delete it and keep reposting it until it is popular.'' Regarding the reason, Mr. Sherman revealed that continuing to delete or repost may be judged as spam on YouTube, saying, ``If you don't get the number of impressions you want, learn from it. We should create a better version of the video.'
Regarding concerns that cannibalism is occurring between YouTube shorts and regular videos, YouTube said, ``Some videos are more fun to watch in 30-second shorts, while 12-minute videos are better. There are some fun videos, and in that respect they both serve different needs.'
Sherman reported on YouTube shorts, ``Because YouTube shorts are limited to a maximum of 60 seconds, they lower the barriers to entry for new content creators.'' Regarding the introduction of AI to YouTube shorts, he said, 'I can't talk about it at this stage, but it is very exciting to develop tools that support creators in various use cases to move forward towards their goals. It is.'
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