Google's next move against ad blockers is to delay updates to extensions



Google has been

introducing measures to crack down on the use of ad blockers on YouTube since October 2023, and a cat-and-mouse game is unfolding between Google and companies that provide ad blockers. In addition, Google is expected to ban independent updates when updating extensions in Chrome as its next step in cracking down on ad blockers, which could result in a review that could last anywhere from several hours to several weeks. is reported.

Inside the 'arms race' between YouTube and ad blockers
https://www.engadget.com/inside-the-arms-race-between-youtube-and-ad-blockers-140031824.html



Chrome's next weapon in the War on Ad Blockers: Slower extension updates | Ars Technica

https://arstechnica.com/google/2023/12/chromes-next-weapon-in-the-war-on-ad-blockers-slower-extension-updates/

Google has previously conducted tests on YouTube that limited users who have installed ad blockers to viewing a video up to three times , and issued a statement saying, ``The use of ad blockers is not permitted under YouTube's terms of service.'' We have carried out various efforts to crack down on ad blockers, such as displaying. In response, ad blockers are trying to develop and provide users with new strategies to circumvent ad delivery methods. On the other hand, Google is also trying to circumvent ad blockers and place ads by embedding ads in the video itself or distributing ads from the same domain as the video, and the game of cat and mouse continues between Google and ad blockers. I am.

Krzysztof Modras, director of product engineering for ad blocker Ghostery , said, ``As one of the world's largest content publishers, Google is constantly investing in ways to circumvent ad blockers,'' including DNS filtering and network filtering. , it is said that ad blocking strategies such as ``cosmetic filtering,'' which blocks ads without leaving any trace of them being posted, no longer work due to Google's efforts.

Furthermore, Google's genuine browser Chrome is scheduled to end Manifest V2, the extension specification, in June 2024 and move to the latest version, Manifest V3. Manifest V3 has been criticized for severely limiting the performance of extensions by reducing data exchange between extensions and websites and by reducing the flexibility extensions can have.

Google resumes deprecation of Manifest V2, moving forward with plans to limit ad blockers in Chrome in the future - GIGAZINE



Modras said, ``Current ad blockers were able to update their block lists on their own by using open source community lists.However, with the introduction of Manidest V3, ad blockers will want to update their block lists. 'Manifest V3 is expected to be introduced in June 2024. Since then, it has been pointed out that it may be difficult for ad blockers to catch up with YouTube's response.

Modras continued, 'YouTube is updating to accommodate ad blockers more frequently than ever before. We're providing ad blockers to counter YouTube's changes to detect and serve ad blockers. To continue, block lists must be updated at least daily, and possibly more frequently, so we speculate that some ad blockers will not be able to keep up with these changes in the future.'



'The introduction of Manifest V3 seals the future of ad blocker innovation,' Modras added. It will come,” he said.

Speaking to foreign media outlet Engadget, which reported on this matter, a YouTube spokesperson said, ``Ads placed on the platform support a diverse ecosystem of creators around the world, and the use of ad blockers is prohibited on YouTube.'' It's a violation of the rules.'

Related Posts:

in Software,   Web Service, Posted by log1r_ut