It is decided that the overlay advertisement displayed during YouTube video playback will be abolished in April 2023
On March 6, 2023, Google announced that it plans to abolish 'overlay ads' that are displayed to cover the bottom of videos among various ads that are displayed when watching YouTube videos. bottom. Overlay ads will be discontinued from April 6, 2023.
Ad formats on YouTube - YouTube Help
???? Optimizing ad formats - overlay ads are going away in April - YouTube Community
YouTube is killing the overlay ad format next month | Ars Technica
https://arstechnica.com/gadgets/2023/03/youtube-is-killing-the-overlay-ad-format-next-month/
There are various types of advertisements displayed on YouTube as follows. Of these, ``overlay ads'' that are displayed to cover the bottom of the video will not be displayed after April 6, 2023, although they will not interfere with video playback.
| Video ad format | explanation | platform | specification |
|---|---|---|---|
skippable video ads | After the ad plays for 5 seconds, the viewer can skip the ad. | Computers, mobile devices, TVs, game consoles | Play in video player (can be skipped after 5 seconds) |
| non-skippable video ads | Non-skippable video ads require you to watch the video to the end. | Computers, mobile devices, TVs, game consoles | A 15 or 20 second ad plays inside the video player |
| bumper ads | Short, non-skippable video ads up to 6 seconds in length that must be played to the end before the video can be viewed. | Computers, mobile devices, TVs, game consoles | Plays in video player, up to 6 seconds |
Regarding the abolition of overlay ads, Google said, ``Overlay ads are an outdated ad format that was only available on desktops and impairs a better viewing experience for users.'' Also, since overlay ads were rewarded only when viewers clicked on the ad, it is said that overlay ads are not enough for creators to earn revenue.
``This change is being made to improve viewer experience and optimize ad formats that perform better on desktops and mobile devices,'' Google said.
After April 6, 2023, overlay ads will no longer appear on YouTube videos and will be excluded from ad formats available when you turn on ads in YouTube Studio . In addition, Google expects that overlay ads will only be displayed on desktop and engagement will also shift to other ad formats, so we expect the impact on creators' revenue to be limited.
There will be no changes to other ad formats for YouTube videos after April 6, 2023.
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