Google totally ban ads using Flash, based on HTML 5

ByDavid Martyn Hunt

Google will automatically convert Flash ads to HTML5 on the browser from February 2015IntroductionWe have finally announced that we will abolish Flash advertisement in full and complete transfer of all advertisements to HTML 5 format.

Because some terminals such as smartphones are not compatible with Flash, Google has been transitioning to HTML5 advertisements over the past few years so that you can display ads on more devicesRecommendationI did it. In the future, in order to reach more users, Google's ad serving serviceGoogle Display NetworkAnd the advertising technology platformDoubleClick Digital MarketingIt is clear that all of the ads delivered in HTML will be switched to HTML5 base.

As a concrete schedule, you will not be able to upload Flash ads to AdWords and DoubleClick Digital Marketing from 30th June 2016, so from 1st January 2017 Flash ads will no longer appear on the Google Display Network and DoubleClick Digital Marketing. We still have time before Flash ads are completely hidden, so Google will use Flash adsConvert to HTML5 baseWe are calling on advertisers to do.

Convert Flash ads to HTML5 ads - AdWords Help
https://support.google.com/adwords/answer/6249073


In addition, Adobe changed the name of "Flash Professional" of Flash production software, and on February 9, 2016 "Adobe Animate CC"We are releasing newly. Adobe Animate CC can output files in HTML5new functionSince it is implemented, even if you have created advertisements in Flash, you should be able to smoothly transition to HTML5 base.

Adobe calls "Stop using Flash" Name from Flash Professional to "Adobe Animate CC" - GIGAZINE