Jul 26, 2023 23:00:00

The product category with the most fake reviews is 'earphones'

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Sakura by displaying the reliability of reviews posted on online shopping sites such as Amazon Add-on ' Fakespot ' From the data aggregated in the past, which category of product has many fake reviews? has become clear.

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Fakespot uses AI technology to analyze reviews and classify them into grades from A to F. If it is A or B, the review is trustworthy, but C is a mixture of trustworthy and untrustworthy reviews, and D or less indicates that the review is not trustworthy.

Fakespot, which has analyzed millions of reviews and sellers so far, analyzed Amazon reviews from January to June 2023 and found that the top category in which reviews are considered reliable is 'monitor'. The percentage of trustworthy reviews was 78%.

In addition, reliable reviews exceeded 60% for 'smartphone case', 'battery', 'water bottle', 'sports & outdoor', and 'PC accessories (excluding extension cords, USB cables, and monitors)'.

On the other hand, there were many unreliable reviews for 'backpacks', 'smartphones', 'smartwatches', 'sneakers', 'chargers' and 'earphones'.

Earphones are a hot and competitive category, and Fakespot says it's 'no wonder sellers use fake reviews to get attention.' The percentage of unreliable reviews reached 63%.