Apple Watch is breaking Rolex in the ranking of luxury watches

Apple's smart watch "Apple WatchFrom the series, the high-end model "Hermes" and "Apple Watch Hermès"Has appeared in September 2015, but it is clear that Apple Watch has surpassed the watch brand Rolex in the luxury brand ranking, and it has emerged to the top ranking.

NetBase Social Media Report Ranks Apple and eBay as Leaders in the Global Luxury Brand Conversation - NetBase
http://www.netbase.com/blog/press-release/netbase-social-media-report-ranks-apple-and-ebay-as-leaders-in-the-global-luxury-brand-conversation/

NetBase Brand Passion Report: Luxury Brands 2016
http://www.netbase.com/reports/luxurybrands2016_flipbook/

Apple beats Rolex in Luxury Watch Ranking. Tech over Exclusivity, anyone? | Business Insider India
http://www.businessinsider.in/articleshow/50770484.cms


This Month in Luxury: Apple Watch beats Rolex | The Verge
http://www.theverge.com/2016/1/31/10872686/this-month-in-luxury-apple-watch-beats-rolex

NetBase of social media analysis service, about 700 million posts on SNS andConsumer MindBased on the survey on luxury brands based on SNS, Apple Watch ranked 13th after passing Rolex in the ranking of brand name and brand name which was most talked about at SNS. He said that only Apple Watch played a ranking as a smart watch. Also, two words "Apple" and "iPhone" are ranked in the same way as in the previous year.


The rankings of watches only are as follows.Tag HeuerAndRichemont,Patek PhilippeApple Watch is shining first in keeping up luxury wristwatch brands such as.


As a factor that Apple Watch played in the ranking, the news site Business Insider says, "A few people who purchased Apple Watch have taken up a big topic in SNS and old-fashioned brands such as Rolex are already popularized There are reasons for not being talked about so much because it is so, "he said, and it is unclear whether Apple Watch's actual number of sales exceeded Rolex. However, it is clear that consumer confidence has shifted from high-end and stylish brands to an original brand with state-of-the-art technology.

BusinessInsider said, "Just a cheap watch is enough to know the time, but today's consumers are looking for functionality in luxury watches. If Apple Watch is more useful than big and expensive rolex watches, He seems to be judging it. " People who prefer luxury wristwatches also tend to stick to brand names, so Rolex and other luxury brands are expected to maintain the number of customers, but on the other hand Apple Watch is spreading at a tremendous speed in the luxury watch market , I can not see how the momentum is falling. If the same trend continues in the future, high-end watch brands are likely to be struggling hard.

ByHypo.physe