Feb 06, 2020 13:00:00

2019 Apple Watch sales exceed Swiss watch industry overall

by

Daniel Korpai

Speaking of Switzerland, the center of the watch industry is not only luxury watch brands such as Rolex , Omega , Hublot and TAG Heuer , but also reasonable watch brands like Swatch are Swiss watch brands. However, it is reported that the sales volume of the entire Swiss watch industry in 2019 was lower than the sales volume of Apple Watch.

Apple Watch Outsells Entire Swiss Watch Industry in 2019
https://www.strategyanalytics.com/access-services/devices/wearables/reports/report-detail/apple-watch-outsells-entire-swiss-watch-industry-in-2019

Apple Watch outsold all of the Swiss watch industry by sales volume in 2019
https://appleinsider.com/articles/20/02/05/apple-watch-outsold-all-of-the-swiss-watch-industry-by-sales-volume-in-2019

Apple Watch has an overwhelming share in the smartwatch market, and according to a survey company, it is clear that it accounts for about half of the market as of 2019. According to Apple's earnings report for the first quarter of 2020 (October to December 2019), sales of the “Wearable / HomeKit / Accessories” category including Apple Watch will be the first quarterly sales of 10 billion yen. It has surpassed the dollar (about 1.1 trillion yen), and its driving force was Apple Watch and AirPods.

Apple announces first quarter 2020 results, recording sales of more than 10 trillion yen from iPhone 11 popularity-gigazine

Apple has not disclosed Apple Watch sales, but market research company Strategy Analytics has released estimated shipments, reporting that it increased from 22.5 million units in 2018 to 30.7 million units in 2019. You. Estimated Apple Watch shipments are up 36% year-over-year.

`` The entire Swiss watch industry has shipped 21.1 million watches in 2019, down 13% from 24.2 million in 2018, '' said Neil Morston, executive director of Strategy Analytics. 'Apple Watch shipments exceeded analog Swiss wristwatch shipments.

However, according to Apple-related media AppleInsider , 'The accuracy of the data published by Strategy Analytics is not clear. Apple has not released Apple Watch sales for more than a year, and this category has become part of a larger business. Yes, 'he points out. However, he added, 'the margin between the Swiss watch industry and the Apple Watch is not small,' adding that it is clear that there is no significant difference between the Swiss watch industry and Apple Watch shipments.